I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your marketing out of a box and putting it up?

Lions and Tigers and Branding. Oh My!: How are You Aiming Your Message to Consumers?

Marketing. Public Relations. Advertising. Branding.
You;ve probably heard of all of these, but aren’t sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them. Here is a spot-on illustration of how they differ!
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Think about your business. Likely you’re not the only one of your kind. How do you set yourself apart from the competition? What makes you special? What are your competitive advantages? If you don’t have answers to these questions, you need to find them out.