I know you’re thinking that 2010 is so far off, but it’s not. With the whirlwind of parties, potlucks and days off, the new year will be here before you know it. That’s why I’m working on my marketing and business plans for next year.

I have to confess: I’m a hypocrite. In the past, I [...]

As I’m shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I’m going to have to say no more. No to projects that aren’t a good fit. No to potential clients I know will be difficult to work with. This will be hard.

When I started Egg, I found [...]

I’ve been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor. In the middle of reading, I had an epiphany:
I am hanging out with the wrong [...]

I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It’s the best book I’ve read since The New Rules of Marketing & PR by David M. Scott.

In the book, the guys talk about it being difficult to maintain authentic relationships with [...]

I still haven’t sifted through all the great notes I took at IZEAFest recently. The speakers talked a lot about personal branding, which was perfect for where I am.
Aaron Brazell made me ask myself:

Who do I influence?
What do I bring to the internet
Do I really want to be internet famous and dirt poor?
Am I [...]

Today I’m actually at IZEAFest doing more networking at a conference, but I wanted to talk about using Twitter to establish yourself as an expert. Those of you who read me often know I’m really big on becoming an expert.  Or in my case, Eggspert. Whatever. I hope you’re doing the things I’ve recommended so [...]

I am so wrapped up at the conference I’m attending this weekend (Type A Mom) that I forgot to write my post yesterday. But that gives me a great topic for my branding post: working conventions. No matter what industry you’re in, there are conferences you can attend to learn more on your field and [...]

Last week I shared my epiphany with you, that I’d finally found my niche. It’s like trying to tie your shoes as a kid. You keep getting frustrated because you can’t get there, and one day, magically, you can tie your shoes. Dos that make sense?
So each week I want to check in on Branding [...]

I’ve long been looking for my niche in marketing and PR. It’s been hard: I help with social media, press releases, email marketing, copywriting…no one thing has made me stand out, nor did one area bring in enough bacon to foresake the rest. While I will continue to offer all these services through Egg Marketing [...]