I still haven’t sifted through all the great notes I took at IZEAFest recently. The speakers talked a lot about personal branding, which was perfect for where I am.
Aaron Brazell made me ask myself:

Who do I influence?
What do I bring to the internet
Do I really want to be internet famous and dirt poor?
Am I [...]

Last week I shared my epiphany with you, that I’d finally found my niche. It’s like trying to tie your shoes as a kid. You keep getting frustrated because you can’t get there, and one day, magically, you can tie your shoes. Dos that make sense?
So each week I want to check in on Branding [...]

I’ve long been looking for my niche in marketing and PR. It’s been hard: I help with social media, press releases, email marketing, copywriting…no one thing has made me stand out, nor did one area bring in enough bacon to foresake the rest. While I will continue to offer all these services through Egg Marketing [...]

This is a sponsored post. I thought you should know.
We all get those giveaways at trade shows. Pens. Notepads. Hats. Crap we throw away as soon as we get home.
Don’t get me wrong. I think promotional items can be very effective…if done right.
Last year I blogged about the amazing stuff I got from BlogHer.  I [...]

Check out my post on the product packaging from Code Nutrition!
[youtube]http://www.youtube.com/watch?v=zbKrNWfU-x4[/youtube]

If you have examples of good product packaging, leave a comment and we’ll discuss.

Drumroll please! I am now ready to unveil the rebranding of Egg Marketing!

My rebranding came about because a few important people told me my egg logo was sophomoric. Initially I was hurt, because as we all know, Egg is my baby, and anyone who ridicules the way my child looks is up to no good. [...]

Want to know a secret? I’m working on rebranding Egg Marketing. From the feedback of an impartial panel (read: husband and best friend), I have determined that my current logo is too basic and childish for the positioning I’m going for. Since I want to work with larger companies than I started out [...]

[youtube]http://www.youtube.com/watch?v=adtXra15N88[/youtube]
Here are the brands I talk about in this video:
PRWeb
Constant Contact
Relax Wine
DHC
And some great articles about brand evangelism.
Chris Brogan talks about The Tricky Path of Brand Relationships
Dobney.com talks about brands and relationships
Jason Whitman talks about how smart USA rallies fans around its brand
So how about it? What are the brands that you love? What do [...]

I love finding brands who have successfully revamped their image and brand. Recently I stayed in a Hampton Hotel & Suite in Springfield, Missouri. Now, it’s been a while since I stayed with Hampton, but my memory of them was more on par with Motel 6 than Hilton. But now Hilton is the parent company (not sure when that happened) and Hampton is downright nice.

I’ve been thinking about Obama as a brand. You see t-shirts that say “Obama Mama.” You see “Change” bumper stickers and signs everywhere. Will it go away once he’s president? Will we embrace a president that is a brand? Or as my hub says, a rock star?