Product Packaging 101

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Check out my post on the product packaging from Code Nutrition!

If you have examples of good product packaging, leave a comment and we’ll discuss.

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I Promised You a Rebrand…

Read more about: Announcements, Branding

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Drumroll please! I am now ready to unveil the rebranding of Egg Marketing!

My rebranding came about because a few important people told me my egg logo was sophomoric. Initially I was hurt, because as we all know, Egg is my baby, and anyone who ridicules the way my child looks is up to no good. [...]

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When Is It Time to Rebrand?

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Want to know a secret? I’m working on rebranding Egg Marketing. From the feedback of an impartial panel (read: husband and best friend), I have determined that my current logo is too basic and childish for the positioning I’m going for. Since I want to work with larger companies than I started out [...]

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Are You a Brand Evangelist?

Read more about: Branding, Customer Service and Loyalty

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Here are the brands I talk about in this video:
PRWeb
Constant Contact
Relax Wine
DHC
And some great articles about brand evangelism.
Chris Brogan talks about The Tricky Path of Brand Relationships
Dobney.com talks about brands and relationships
Jason Whitman talks about how smart USA rallies fans around its brand
So how about it? What are the brands that you love? What do [...]

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Successful Rebranding: Hampton Inn

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I love finding brands who have successfully revamped their image and brand. Recently I stayed in a Hampton Hotel & Suite in Springfield, Missouri. Now, it’s been a while since I stayed with Hampton, but my memory of them was more on par with Motel 6 than Hilton. But now Hilton is the parent company (not sure when that happened) and Hampton is downright nice.

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The Branding of Obama

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I’ve been thinking about Obama as a brand. You see t-shirts that say “Obama Mama.” You see “Change” bumper stickers and signs everywhere. Will it go away once he’s president? Will we embrace a president that is a brand? Or as my hub says, a rock star?

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Co-Branding: Share Your Marketing Message (and Cost)

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You have probably seen examples of cobranding without realizing it. Look in your wallet. You probably have (too many) Mastercard or Visa cards that have teamed up with your favorite airline, store, restaurant, sports team…the list is exhausting.

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Book Review: The Origin of Brands

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A friend recently lent me a copy of The Origin of Brands by Al & Laura Ries, and I really enjoyed it. The book compares brands to Darwin’s Theory of Evolution. Here are some key points.

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Great Ideas for Branding Yourself

Read more about: Branding, Link Love

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Small Business Trends put out a great post a few days ago called 5 Simple Ways to Get Paid to Build Your Brand. It’s worth reading. Here’s what I got out of it:

Make your logo and branding cool. That way people don’t mind advertising for you. I get shirts at blogging conferences because they’re just [...]

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Epson Gets More Love From the Marketing Eggspert

Read more about: Advertising, Branding, Video Blogs

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I just got my Epson Workforce 600 love machine all-in-one printer. It is so sexy. And prints photos with amazing quality. And has wi-fi capabilities so I can print outside, from the toilet, in the garage…almost anywhere!

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