I understand that small business owners and entrepreneurs want to do their own marketing. Budgets are tight, staffs are small. And I fully support that. In fact, that’s the goal of this blog: to provide entrepreneurs with the tools they need to do their own marketing. But let me make this caveat:

If you’re doing bad marketing, you shouldn’t do marketing at all.

I’m a marketing professional. I want people to pay me to do their marketing. But in reality, I understand not everyone can afford to hire me or someone else. I’m still a nice person, so I like to help people do their own marketing.

This will be my last post for a week. I’m going on vacation and TURNING OFF MY COMPUTER, which is a very big deal for me! Exciting things to come for this blog too, so check back in a few weeks!
We all love the little tschotschkes we get at conventions. But think for a minute: [...]

Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
-Susan

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I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if [...]

A really popular marketing tool right now is the free ebook. As you know, an ebook is a digital document, similar to a book (although possibly shorter) that you read on your computer. Rather than going through traditional channels for publishing a book, you can write a book and get it out immediately.
Offering a free [...]

I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers.
The post says press releases for online distribution should be shorter. You, as [...]

I’m so sorry it’s been a while since I’ve written! Last week I had the Plague, and it’s taken me a while to get back up and running (we won’t even talk about how long it’s been since I went to yoga). There’s always an excuse to get off track, isn’t there?
Speaking of getting off [...]

Tomorrow I am giving a presentation on email marketing , so I thought I’d share my notes with you here. Also, I just got a link to this blog post: 100+ Tools & Tutorials to Optimize Your Email Marketing Campaigns. It’s an amazingly in-depth list of tools and resources that will help you improve your [...]