I recently interviewed the author of Email Marketing for Complex Sales Cycles. We discussed email, spam and how to succeed at email marketing.
Marketing Eggspert: Why do you think some people send spam emails, ruining it for everyone else?
Winton Churchill: The vast majority of all spammers do it for financial reasons.  Unfortunately they’re able to convince [...]

I’m happy to say my next ebook is available now! If you want to unveil the “secrets” of email marketing, grab a copy of this ebook, Do-It-Yourself Email Marketing today.

This amazing ebook includes step-by-step instructions on creating effective email campaigns (going way beyond what I covered in my Email [...]

I’m a marketing professional. I want people to pay me to do their marketing. But in reality, I understand not everyone can afford to hire me or someone else. I’m still a nice person, so I like to help people do their own marketing.

by Natalie Grbic
Over the years, marketing has transformed immensely. Old school marketing has been outdated with today’s “new” emerging marketing strategies. Press releases, search engine optimizers (SEO), and pay per click ads are taking over the marketing world. Old school marketing, such as direct mail and print ads, was generally used in previous years; [...]

Holidays are some of the best excuses to get a little PR and marketing out. If you remember, “Holidays” were #20 on my list of 24 Reasons to Toot Your Own Horn post. Real or otherwise, there’s something to be said about riding on an event that’s on everyone’s mind.
Here are some ways you can [...]

I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if [...]

I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers.
The post says press releases for online distribution should be shorter. You, as [...]

Tomorrow I am giving a presentation on email marketing , so I thought I’d share my notes with you here. Also, I just got a link to this blog post: 100+ Tools & Tutorials to Optimize Your Email Marketing Campaigns. It’s an amazingly in-depth list of tools and resources that will help you improve your [...]

This is the first in a series of posts I’d like to offer that address how, with the right elements, you can turn an ineffective marketing campaign into one that gets results.
You’ve heard it before: the basis of your marketing should answer the question from your potential buyer:
“What’s in it for me?”
It’s the truth. You [...]

Make a new marketing plan your #1 New Year’s Resolution!
Do you want to take your business to the next level, but you’re unsure how?
Are you a small business owner without a big marketing budget?
Does the thought of a marketing plan send your head spinning?

Let Susan Payton, the Marketing Eggspert, help.
She’s the marketing coach you need [...]