As I craned my foot up and over my hip in a very uncomfortable variation of downward dog, my yoga instructor said, “Strength first, flexibility later. If you don’t have the strength you can’t have the flexibility.”
Huh.
That phrase has stuck with me all day. And I’m not thinking about yoga. I’m thinking about my business. [...]

We all know what the weather looks like outside: cloudy with a 100% chance of recession for the next year or so. People are cutting back. I get that. People are cutting back on marketing too. I actually have issue with this. Let me explain.

For most businesses, cutting back on marketing means We just don’t [...]

So, remember that Marble Slab Creamery I told you we owned? Weeeeell, given the economy, it didn’t survive. People just aren’t buying $5 ice cream these days. We shut down over a week ago and are working to get everything out and move on with our lives.

That being said, I want to share 5 lessons [...]

Stephanie Chandler, author of From Entrepreneur to Infopreneur, does a great job of helping you understand ways you can add new streams of revenue to what you’re currently doing by creating ebooks, books and information products. She simplifies the process of writing and promoting your product, and motivates you to get going on your next project.

There’s an Asian spirit in the air. I’m reading “Buddha: A Story of Enlightenment” by Depak Chopra. And my Sparkplugging buddies are comparing (quite succinctly I will add) Asian philosophy to running a business. Check out these awesome posts.

Zen and the Art of Being an Entrepreneur by Wendy Piersall
Advice on Running Your Business from a [...]

I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your marketing out of a box and putting it up?

Indulge me in the opportunity to stray from my usual commentary on marketing. My other passion is talking about entrepreneurship (I even wrote a book about it). As most of my readers are entrepreneurs, I would like to pose a question to you:

Why is it so hard for us to go on vacation?

As loyal [...]

Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

by Natalie Grbic
Being part of Generation Y, I encounter all the buzz about trendy social networking sites such as MySpace and Facebook. These sites have become extremely popular in today’s internet world. They give users the opportunity to stay in contact with old friends, advertise, and meet people. MySpace, with over 70 [...]

Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
-Susan

Like [...]