Book Review: From Entrepreneur to Infopreneur

Read more about: Ebook, Entrepreneurship

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Stephanie Chandler, author of From Entrepreneur to Infopreneur, does a great job of helping you understand ways you can add new streams of revenue to what you’re currently doing by creating ebooks, books and information products. She simplifies the process of writing and promoting your product, and motivates you to get going on your next project.

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Entrepreneurial Tangent: How’s Your (Business) Kung Fu?

Read more about: Entrepreneurship, Link Love

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There’s an Asian spirit in the air. I’m reading “Buddha: A Story of Enlightenment” by Depak Chopra. And my Sparkplugging buddies are comparing (quite succinctly I will add) Asian philosophy to running a business. Check out these awesome posts.

Zen and the Art of Being an Entrepreneur by Wendy Piersall
Advice on Running Your Business from a [...]

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8 Surprises About Franchise Marketing

Read more about: Brand Identity, Entrepreneurship, Featured, franchise marketing

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I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your marketing out of a box and putting it up?

Read more about Brand Identity, Entrepreneurship, Featured, franchise marketing

An Entrepreneur Tangent

Read more about: Entrepreneurship, Small Business

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Indulge me in the opportunity to stray from my usual commentary on marketing. My other passion is talking about entrepreneurship (I even wrote a book about it). As most of my readers are entrepreneurs, I would like to pose a question to you:

Why is it so hard for us to go on vacation?

As loyal [...]

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Simplify Your Marketing

Read more about: Budget Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning

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Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

Read more about Budget Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning

Eggcerpts From Natalie: Social Networking Marketing From Gen Y’s Perspective

Read more about: Advertising, Entrepreneurship, Marketing, Marketing 2.0, Social Media

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by Natalie Grbic
Being part of Generation Y, I encounter all the buzz about trendy social networking sites such as MySpace and Facebook. These sites have become extremely popular in today’s internet world. They give users the opportunity to stay in contact with old friends, advertise, and meet people. MySpace, with over 70 [...]

Read more about Advertising, Entrepreneurship, Marketing, Marketing 2.0, Social Media

Anita Campbell Has a Secret (100 of Them, Actually)

Read more about: Budget Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning

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Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
And [...]

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Marketing That Works: The Sales Letter

Read more about: Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Sales, Web 2.0, Writing

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For someone who’s all about the next wave of technology I sure am slow to adopt. I didn’t like ebooks. I had no urge for a Blackberry. I hated sales letters. But I have converted on all fronts. Hallelujah.
So today’s topic, kids, is sales letters. What are they? Essentially they’re copy that convinces someone to [...]

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My Blog Could Kick Your Website’s A@#

Read more about: Budget Marketing, Email Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning, Press Releases

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I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if [...]

Read more about Budget Marketing, Email Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning, Press Releases

Do Press Releases Need a Facelift?

Read more about: Budget Marketing, Email Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning, Press Releases

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I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers.
The post says press releases for online distribution should be shorter. You, as [...]

Read more about Budget Marketing, Email Marketing, Entrepreneurship, Marketing, Marketing 2.0, Marketing Mix, Marketing Planning, Press Releases

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