I’m surprised it’s taken me this long to get around to reviewing Chris Brogan and Julien Smith’s Trust Agents. This book, which I read a few months ago, is so chock full of good stuff, I don’t even know where to begin.

Let’s start with the authors. As you regular readers know, I’m a big fan [...]

This is a partially sponsored post. As in, I didn’t get paid cash but I got a free subscription of this product. Just wanted to say.
Until recently, I used BaseCamp to manage my projects for Egg Marketing. It was great, and I didn’t have a negative reason for switching…other than price. I came across Projecturf, [...]

I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It’s the best book I’ve read since The New Rules of Marketing & PR by David M. Scott.

In the book, the guys talk about it being difficult to maintain authentic relationships with [...]

I’m thrilled to announce the soft launch The Marketing EggSchool, another branch of the Marketing Eggspert brand! If you’re an entrepreneur looking to do your own marketing, these e-courses are designed for you. They’re affordable and convenient, and will walk you through how to do your own marketing.

Right now we’ve got two courses and will [...]

I’ve been attending a lot of conferences as of late, and I realize my attitude on what I get out of these get togethers has changed. A year ago I was disappointed when I attended a conference and didn’t come back with business. Now I come back completely satisfied, ready to build on the connections [...]

I was inspired by a website today, and wanted to craft my post around it. The site is I Wear Your Shirt. The concept is that this guy (soon to be joined by another guy) wears a different promotional t-shirt every day. Companies pay for the privilege of him wearing their shirts. He also blogs [...]

I am proud to announce that my second book, Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success is now available! I never planned to write a book after my first one (Lifetips 101 Entrepreneur Tips) but I talk to so many people about social media, blogs, press releases, and email marketing, I felt [...]

As I craned my foot up and over my hip in a very uncomfortable variation of downward dog, my yoga instructor said, “Strength first, flexibility later. If you don’t have the strength you can’t have the flexibility.”
Huh.
That phrase has stuck with me all day. And I’m not thinking about yoga. I’m thinking about my business. [...]

We all know what the weather looks like outside: cloudy with a 100% chance of recession for the next year or so. People are cutting back. I get that. People are cutting back on marketing too. I actually have issue with this. Let me explain.

For most businesses, cutting back on marketing means We just don’t [...]

So, remember that Marble Slab Creamery I told you we owned? Weeeeell, given the economy, it didn’t survive. People just aren’t buying $5 ice cream these days. We shut down over a week ago and are working to get everything out and move on with our lives.

That being said, I want to share 5 lessons [...]