As I’m shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I’m going to have to say no more. No to projects that aren’t a good fit. No to potential clients I know will be difficult to work with. This will be hard.

When I started Egg, I found [...]

I’ve written about measuring ROI in social media before, but I just found a great article on the subject on Mashable by Christina Warren.
She points to a really fantastic presentation by Olivier Blanchard, which I will also use here:

Olivier Blanchard Basics Of Social Media Roi
View more presentations from Olivier Blanchard.

Christina talks about goals, [...]

I’ve been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor. In the middle of reading, I had an epiphany:
I am hanging out with the wrong [...]

Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories.

Flash forward to today. Stories come in via Twitter, Facebook and AP RSS feeds. Journalists are now hybrid reporters/bloggers. Their content is more [...]

This is a partially sponsored post. As in, I didn’t get paid cash but I got a free subscription of this product. Just wanted to say.
Until recently, I used BaseCamp to manage my projects for Egg Marketing. It was great, and I didn’t have a negative reason for switching…other than price. I came across Projecturf, [...]

I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It’s the best book I’ve read since The New Rules of Marketing & PR by David M. Scott.

In the book, the guys talk about it being difficult to maintain authentic relationships with [...]

I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and [...]

I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It’s called Blog Action Day, and it’s an annual event designed to get people aware of a particular topic through blogs. I’ve participated in the last two.

This year’s topic is climate change. I tried to find a [...]

I recently met a very interesting man named Azim Jamal. He’s the author of a book called The Power of Giving, which I am eager to start. He interviewed me and several other people at IZEAFest recently about how we give. It got me thinking about the services I provide people (free marketing advice) and [...]

So as you know, I’ve been conferencing a lot lately. First I was at Type A Mom, a conference for mom bloggers. Then I went to IZEAFest last weekend. I’m excited to report back that there’s something in the air. No, it’s not Ted Murphy’s new bacon cologne. It’s a shift in how public relations [...]