Hooray! Egg Marketing & Public Relations turns three today! I’m so proud of her growth. My baby girl has grown leaps and bounds since I hatched her three years ago.

Let me tell you Egg’s story.
After finding myself out of a job in investor relations, I started freelancing. I wrote a few press releases, then realized [...]

If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet the people and give them your card?

It’s important to get organized after the event. I know, I know, I’ve had business cards scattered all over my desk and not [...]

Today I want to teach you how to reach the media. You’d do this if you had a press release you wanted to get out or a product you wanted a journalist or blogger to review. It’s not difficult, but there are a few guidelines that will increase your chances of getting through.

1. Research. First [...]

Congrats to Deb for having the most creative IOS story! She won a $50 Spa Finder Gift Certificate!

I get a lot of pitches, and I actually blog about 1% of them. But when I was approached about Xerox’s IOS site, I thought it was clever enough to share. And there’s a prize involved, so keep [...]

Thanks to my lovely intern, Cindy Bidar, I have a list of 53 brands who are on Twitter (and active, to boot!). I love seeing so many companies who “get it!”

Enjoy!

Business
Twitter ID
Followers
Tweets

Zappos
Zappos
653,216
1,645

Whole Foods
WholeFoods
630,000
2,500

JetBlue
jetblue
520,000
777

Starbucks
Starbucks
180,000
1,700

Southwest Airlines
SouthwestAir
27,000
2,200

American Apparel
AmericanApparel
23,800
370

Ford
ScottMonty
22,000
14,000

Marvel Entertainment
Marvel
21,000
3,000

Dunkin Donuts
DunkinDonuts
20,000
1,000

Comcast
ComcastCares
18,623
29,990

Red Cross
RedCross
16,500
610

Anthony Bourdain-No Reservations
NoReservations
15,500
180

Chevrolet
AdamDenison
14,000
2,000

TV Guide
TVGuide
12,500
2,000

Playboy
playboy
11,600
2,500

Chicago Bulls
chicagobulls
8,500
2,600

San Diego Chargers
chargers
8,000
970

Marriott
MarriottIntl
7,700
1,700

Home Depot
HomeDepot
7,500
1,600

Kodak
kodakCB
7,200
2,400

Humane Society of the US
HumaneSociety
7,000
1,300

Alaska Airlines
AlaskaAir
6,700
350

Travel Channel
travelchannel
6,700
230

Paramount [...]

As I craned my foot up and over my hip in a very uncomfortable variation of downward dog, my yoga instructor said, “Strength first, flexibility later. If you don’t have the strength you can’t have the flexibility.”
Huh.
That phrase has stuck with me all day. And I’m not thinking about yoga. I’m thinking about my business. [...]

This post is in response to a conversation I had with Melanie and Justin Edwards last night at the Orlando Tweetup II. Justin was wondering about the value of the Tweetup we were attending.

Late last year, I wrote about my first Tweetup. I’ve been to several more since then. Just as a refresher, a Tweetup [...]

While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control.

Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer. Or the producer of pork during swine flu season. You’re going to need a little help [...]

As a marketing professional, one of the top questions I get asked is:
What will my ROI be with this plan?

It’s frustrating, because some things are difficult to measure. Like my being on Twitter all day. I can’t give you an ROI because the goal is to establish myself in social media as someone who knows [...]

Do you give anything away on your website? You should.
By offering something for free, you are building confidence in your brand and product.

Think about it. At the grocery store, a nice little old lady hands out cheese spread on a cracker. Mm! That’s good. You buy a jar. At conventions, companies give away tschotschkes in [...]