Regular readers know I’ve been working to brand myself as of late. That has included being a marketing resource online (Twitter, LinkedIn, Facebook), developing online courses on marketing, and of course, blogging.
One thing I swore I’d never do is teach. Blame it on my stint working as a preschool teacher. There’s just something about getting [...]

One excellent way to reach your audience is to sponsor a blogger to attend a conference that caters to your target audience. I didn’t write much about it here because I was acting on behalf of GiveDaddy, but I was sponsored by True Lemon to attend Type A Mom Conference a few months ago. I’ll [...]

I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of.

Regular readers know that I talk about how to write a press release and what to do with [...]

If you’re like me, you get a lot of unrelated people following you on Twitter. Restaurants in cities you don’t live in, people in other industries, kids…it’s annoying and the equivalent of spam. I don’t follow back everyone. I look for people that I can help, or who can help me. Here’s how you can [...]

I’ve been attending a lot of conferences as of late, and I realize my attitude on what I get out of these get togethers has changed. A year ago I was disappointed when I attended a conference and didn’t come back with business. Now I come back completely satisfied, ready to build on the connections [...]

I was inspired by a website today, and wanted to craft my post around it. The site is I Wear Your Shirt. The concept is that this guy (soon to be joined by another guy) wears a different promotional t-shirt every day. Companies pay for the privilege of him wearing their shirts. He also blogs [...]

I wrote this article to be published in Bill Stoller’s Publicity Insider newsletter, but thought it was so good I’d share it with you too!
And yes I just realized this was a How-To Tuesday post published on a Thursday. Oops!

Anyone who does PR for a brand knows that getting the attention of the media is [...]

This week I had to create a Facebook page for my new site, GiveDaddy, so I thought it appropriate to use it for my How-To Tuesday.

You probably have a Facebook Profile for you, the person. But do you have a Page for your business? Creating a Facebook Page for your business can be great for [...]

Here’s a topic I’m sure we all need to pay more attention to: generating web traffic.

Sometimes I spend a lot of effort in getting visits to my site. Other times? Not so much. But with a little effort you can start a snowball effect and get more traffic to your site without doing much. First, [...]

Hello folks. Today’s topic is on becoming an expert by writing an ebook.  Now, I know what you’re going to say. “I’m not a writer. I couldn’t write a paragraph, let alone an ebook!”

Blah blah blah. Excuses. In fact, you don’t even have to be the one to write the ebook. If you’re not a [...]