by Natalie Grbic
What exactly is interactive marketing? Wikipedia defines interactive marketing as the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

With interactive marketing, marketers should have the capability to:

Address the customer
Recall what the customer says
Address the customer again in a way that portrays what we have remembered what [...]

Here’s what it does. If you’re like me, you’ve tried to write an email, text message or note to yourself while driving (and this is why it took me until very recently to buy a SmartPhone. I know it’s dumb yet I still do it.) Jott allows you to call a number and record a note, reminder or message to yourself or someone else. The best part? It’s F-R-E-E.

I used to be one of those people who thought I was immune to marketing. I don’t let commercials tell me what to buy. I scoff at magazine ads. But a window display of shoes…well, that’s not really marketing, is it?

I’ve Seen the Future of Marketing and I Can’t Wait!
Check out this article about how Toyota in Greece used interactive internet marketing to engage their customer base. They held a contest, awarding winners with the opportunity to test drive the new Auris for a week, in return for writing a blog entry, complete with photos [...]