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Starbucks recently launched its Starbucks Gold Rewards program, an “exclusive” loyalty program aimed at frequent coffee drinkers. For $25, you can get in the club (isn’t that what it’s all about) and get 10% off your drinks, free wifi and other special offers.
Read more about Loyalty Marketing
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Susan Payton is the Marketing Eggspert, and owner of Egg Marketing & Public Relations.
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