I’m a marketing professional. I want people to pay me to do their marketing. But in reality, I understand not everyone can afford to hire me or someone else. I’m still a nice person, so I like to help people do their own marketing.

Attending BlogHer 08 reinforced what I already knew. Bloggers are the up-and-coming channels for media messages. At my marketing company, Egg Marketing & Public Relations, pitching press releases and product reviews is part of our process. A lot of my clients are still stuck on the idea that their news will make the Wall Street [...]

If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.

Offline marketing includes leaving brochures, business cards, and catalogs at high traffic places. Newspaper ads are another great example that some people decide to use. Online marketing consists of pay-per-click ads, press releases, social networking sites, and purchasing leads. Of course there are plenty of more examples one can use, but these are just a few important ones.

�We wanted to get creative and help people find a way to market their products, despite the economy,� said Susan Payton, owner of Egg Marketing & Public Relations. �Marketing doesn�t have to be expensive, and we have some great sponsors that will help the winners learn techniques they can do themselves,� she stated.

Facebook. LinkedIn. Squidoo. MySpace. Twitter. Bebo
It’s great to have so many tools available to connect to others and promote your own business. But when is enough enough?
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I see an epidemic here in the marketing world. People are using not one, not two, but dozens of social media tools to promote their companies…and for what?? They [...]

by Natalie Grbic
Over the years, marketing has transformed immensely. Old school marketing has been outdated with today’s “new” emerging marketing strategies. Press releases, search engine optimizers (SEO), and pay per click ads are taking over the marketing world. Old school marketing, such as direct mail and print ads, was generally used in previous years; [...]

You already I think Oprah is a Goddess. I’ve been participating in her webcast event on Eckhart Tolle’s A New Earth, which is really an unprecedented event for a major network program.

The gist is that Oprah and Eckhart discuss one chapter a week from the book. People from all over the world call in, email [...]

Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

Holidays are some of the best excuses to get a little PR and marketing out. If you remember, “Holidays” were #20 on my list of 24 Reasons to Toot Your Own Horn post. Real or otherwise, there’s something to be said about riding on an event that’s on everyone’s mind.
Here are some ways you can [...]