I’m thrilled to announce the soft launch The Marketing EggSchool, another branch of the Marketing Eggspert brand! If you’re an entrepreneur looking to do your own marketing, these e-courses are designed for you. They’re affordable and convenient, and will walk you through how to do your own marketing.

Right now we’ve got two courses and will [...]

This is a sponsored post. I just thought you should know.
So you know what SEO is…at least that it’s important. I write about it from time to time, but here’s a quick definition according to me:
SEO, or Search Engine Optimization, includes the techniques used to help a website have better placement in search engines. This [...]

Here’s a topic I’m sure we all need to pay more attention to: generating web traffic.

Sometimes I spend a lot of effort in getting visits to my site. Other times? Not so much. But with a little effort you can start a snowball effect and get more traffic to your site without doing much. First, [...]

I was contacted by a representative from LotusJump, asking if I’d like to review their services. Curious, I checked them out. They offer a service that helps you improve your search engine ranking. No, it’s not one of those sites. You get a list of activities to complete in order to get more presence online.
For [...]

As a marketing professional, one of the top questions I get asked is:
What will my ROI be with this plan?

It’s frustrating, because some things are difficult to measure. Like my being on Twitter all day. I can’t give you an ROI because the goal is to establish myself in social media as someone who knows [...]

I tend to not talk about Search Engine Optimization a lot. Why? I guess I felt I didn’t know enough about it to be the SEO Eggspert. But I just finished reading The Truth About Search Engine Optimization, and I realized I know more than I thought.

Let me say, I’ve been meaning to get this [...]

At M.planet a few weeks ago, I heard a lot about the recession. Hell, you hear about it everywhere you go. Here were several hundred marketers, desperate to learn how to get people to buy products at a time when people aren’t buying anything. What did I learn?

Dennis Dunlap, CEO of the American Marketing Association, [...]

A client of mine, Bert Shlensky of Right and Left Brain Solutions, recently wrote a noteworthy blog post called Don’t Let New Internet Marketing Tools Overtake the Basics. And while internet marketing is my world, I have to admit, he has a point.

I get great advice from several key people about self branding, and I wanted to share them with you. All of these people play in the social media realm, but even if you’re not into it yet, you can still learn a lot from them about branding yourself. And hey, maybe they’ll convince you to [...]

While certain social networking sites have peaked in popularity and now settled to a lower place on the totem pole, you have to admit, social networking is here to stay. The very way we do marketing has changed. And it is, in fact, all about change.