Think YouTube is something teenage girls are wearing, akin to tube tops in the ’70s? Think again. It’s actually one heluva marketing tool, reaching hundreds of thousands of viewers every day with its videos. Think about your consumers. They’re not watching your commercials. They’re not looking for you in the phone book. How are [...]

�We wanted to get creative and help people find a way to market their products, despite the economy,� said Susan Payton, owner of Egg Marketing & Public Relations. �Marketing doesn�t have to be expensive, and we have some great sponsors that will help the winners learn techniques they can do themselves,� she stated.

Lions and Tigers and Branding. Oh My!: How are You Aiming Your Message to Consumers?

Marketing. Public Relations. Advertising. Branding.
You;ve probably heard of all of these, but aren’t sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them. Here is a spot-on illustration of how they differ!
I [...]

You need a Marketing Budget
It eludes me why so many people put marketing last in their financial planning and budgeting. I understand that electricity and paying employees’ salaries is important, but marketing is just as important. Without it, you have no customers, so you don’t need electricity or employees!
I think entrepreneurs assume they need a [...]