I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and [...]

Do you give anything away on your website? You should.
By offering something for free, you are building confidence in your brand and product.

Think about it. At the grocery store, a nice little old lady hands out cheese spread on a cracker. Mm! That’s good. You buy a jar. At conventions, companies give away tschotschkes in [...]

I saw my first magic show today. And not where you’d expect. I was at the American Marketing Association’s M.planet 2009 conference. They were gracious enough to invite me to come out to their Orlando conference (on their dime; thanks AMA). Not your typical conference.

As we were waiting for Dennis Dunlap, CEO of AMA, I [...]

A while back, Wendy Piersall, our Sparkplug CEO, wrote an amazingly popular post, Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear. Starting an internet business is one thing, but marketing it is a whole other animal. So I decided I’d piggyback Wendy’s post with some tips for marketing and promoting each type of internet home business.

Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

written by Natalie Grbic
Exposure, attention, and perception. These are three basic processes of marketing, and are worth developing so you don’t alienate your target audience at this basic level. All three are necessary conditions for successful communication. Played right, they’re also your opportunity to stand out in a crowded marketplace.
Exposure is the process by [...]

Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
-Susan

Like [...]

For someone who’s all about the next wave of technology I sure am slow to adopt. I didn’t like ebooks. I had no urge for a Blackberry. I hated sales letters. But I have converted on all fronts. Hallelujah.
So today’s topic, kids, is sales letters. What are they? Essentially they’re copy that convinces someone to [...]

As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach [...]

I’m introducing a new weekly post from my Marketing Associate, Natalie Grbic. Natalie is studying Marketing at the University of Central Florida, and will present the topics she’s studying in marketing, while I will follow up with real-world examples. Hope you like it!
Natalie
As marketers, why do we need research? This was the first question my [...]