A while back, Wendy Piersall, our Sparkplug CEO, wrote an amazingly popular post, Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear. Starting an internet business is one thing, but marketing it is a whole other animal. So I decided I’d piggyback Wendy’s post with some tips for marketing and promoting each type of internet home business.

Just a quick note. I promised myself a short day, since it’s Friday!
Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.
Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American [...]

Holidays are some of the best excuses to get a little PR and marketing out. If you remember, “Holidays” were #20 on my list of 24 Reasons to Toot Your Own Horn post. Real or otherwise, there’s something to be said about riding on an event that’s on everyone’s mind.
Here are some ways you can [...]

by Natalie Grbic
We have all heard of the traditional marketing mix: product, price, place, promotion. All four of these elements communicate your firm’s capabilities and image to customers and influence customer satisfaction with the firm’s products and services.
Now I bet you haven’t heard of the “Expanded Marketing Mix for Services.” These are additional [...]

While I love free things, I find that most free teleconferences don’t offer much. However, I am really excited about this upcoming free call with Seth Godin. Now I can’t assume all of you are marketing nerds like I am, so let me tell you who Seth is. He’s the current rock star of internet [...]

written by Natalie Grbic
Exposure, attention, and perception. These are three basic processes of marketing, and are worth developing so you don’t alienate your target audience at this basic level. All three are necessary conditions for successful communication. Played right, they’re also your opportunity to stand out in a crowded marketplace.
Exposure is the process by [...]

Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
And [...]

For someone who’s all about the next wave of technology I sure am slow to adopt. I didn’t like ebooks. I had no urge for a Blackberry. I hated sales letters. But I have converted on all fronts. Hallelujah.
So today’s topic, kids, is sales letters. What are they? Essentially they’re copy that convinces someone to [...]

I am proud to announce the completion of my next ebook, Eating Cereal with a Fork: Maximize Marketing in a Recession. I wrote it because many businesses are cutting costs across the board during these uncertain economic times, and I want entrepreneurs to know that their marketing doesn’t have to suffer.
You already know that the [...]

I make certain assumptions about my readers. I assume that because you’re savvy blog-readers, you’ve at least heard of YouTube. If you haven’t, YouTube is the primary source for videos posted online. Anyone can post a video: music video, animation, product demonstration…the possibilities are limitless.
Videos and Your Business
So, how can you take advantage of this [...]