I was contacted by a representative from LotusJump, asking if I’d like to review their services. Curious, I checked them out. They offer a service that helps you improve your search engine ranking. No, it’s not one of those sites. You get a list of activities to complete in order to get more presence online.
For [...]

Do you really know who your target audience is? Please don’t say “everyone.” It’s important to drill down and determine exactly who buys your products and how they like to be marketed to. Today’s how-to will help you do just that.

Step 1: Make a list
Make a list of all the attributes of your ideal client. [...]

You probably know who your big competitors are. There are probably just a handful that get under your skin, that make you sweat, and that keep you on your toes. What are you doing about it?

Have you visited the websites of these competitors? Do you know what they’re doing in terms of marketing? If not, [...]

As a marketing professional, one of the top questions I get asked is:
What will my ROI be with this plan?

It’s frustrating, because some things are difficult to measure. Like my being on Twitter all day. I can’t give you an ROI because the goal is to establish myself in social media as someone who knows [...]

As I was driving today, I imagined a comical scene. Egg Marketing billboards would dot Orlando’s I-4 corridor. We’d have marketing ads on bus benches. Ads in Yellow Pages. On plastic cups in restaurants. On baseball fields. This thought made me giggle.
Clearly, those places aren’t ideal for an internet marketing firm. Not to say they’re [...]

Today, class, I’d like to talk about consistency. When you have what we marketers call a “campaign,” you want to make sure whatever you’re using is consistent across the board: on your website, in your collateral, in your emails.
I want to use Old Navy’s SuperModelquins as an example.
I first saw this new campaign on Facebook. [...]

I know at the start of the year, we’re all eager to make new plans and promise to stick to them. You probably sat down and drew out a fantastic marketing plan, didn’t you?
Where exactly is that plan right now? Probably filed away or hiding under a pile of paperwork. Am I right?
So get it [...]

When I recently attended the Loyalty Expo in Orlando, there was a presentation on marketing to millennials. I perked up. Until the speaker classified everyone from the age of 12 to 31. I am 31. And I do not identify myself as a millennial. I learned to type on a typewriter. Texting on a phone is hard from me. I digress.

A while back, Wendy Piersall, our Sparkplug CEO, wrote an amazingly popular post, Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear. Starting an internet business is one thing, but marketing it is a whole other animal. So I decided I’d piggyback Wendy’s post with some tips for marketing and promoting each type of internet home business.

So as I’m walking the streets of Las Vegas during BlogWorld 2008 with my Sparkplugging pals, we’re bombarded by people peddling flyers for strip clubs. And I’m thinking, “Wow. They really need to rethink their target market.”

For every 1,000 flyers they distribute, maybe what, 3-5 people buy in? The Las Vegas Strip is full of [...]