My Sparkplugging buddy Dawud Miracle wrote a really good post raising the question of whether there is a difference between marketing and advertising. It’s a good question.
Read the link and debate on marketing vs. advertising.
He notes that the word “advertising” sometimes seems like a dirty word, a dishonest way to get attention. I can see [...]

I’ve decided to extend the deadline for my Eating Cereal with a Fork Marketing Makeover contest. Get your entry in now so you can win some of the $2600+ pot of prizes guaranteed to improve your marketing without breaking thebank. Check out our sponsors and tell me you’re not impressed.

Here’s the official press release:
Marketing Contest [...]

When trying to figure out what marketing and public relations tactic will work for your company, the first thing to think about is positioning. According to my Marketing book, positioning refers to “the act of differentiating a brand in customers’ minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.”

Potential clients ask me to assure them I can get results for them. What are results? Do you want a 100% increase in sales? Or just an increase in brand recognition? Know what your objectives are before interviewing a marketing or PR firm so that the firm knows what you expect of them.

I used to be one of those people who thought I was immune to marketing. I don’t let commercials tell me what to buy. I scoff at magazine ads. But a window display of shoes…well, that’s not really marketing, is it?

I’m thrilled to be joining the ranks of such notable bloggers on Sparkplugging like Wendy Piersall, our Sparkplug CEO, Kelly McCausey over at WAHM 2.0, Edward Mills at Ask the Coach and many other talented bloggers. I hope you’ll take the time to explore the blogs of my new neighbors.

Facebook. LinkedIn. Squidoo. MySpace. Twitter. Bebo
It’s great to have so many tools available to connect to others and promote your own business. But when is enough enough?
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I see an epidemic here in the marketing world. People are using not one, not two, but dozens of social media tools to promote their companies…and for what?? They [...]

This will be my last post for a week. I’m going on vacation and TURNING OFF MY COMPUTER, which is a very big deal for me! Exciting things to come for this blog too, so check back in a few weeks!
We all love the little tschotschkes we get at conventions. But think for a minute: [...]

by Natalie Grbic
Over the years, marketing has transformed immensely. Old school marketing has been outdated with today’s “new” emerging marketing strategies. Press releases, search engine optimizers (SEO), and pay per click ads are taking over the marketing world. Old school marketing, such as direct mail and print ads, was generally used in previous years; [...]

You already I think Oprah is a Goddess. I’ve been participating in her webcast event on Eckhart Tolle’s A New Earth, which is really an unprecedented event for a major network program.

The gist is that Oprah and Eckhart discuss one chapter a week from the book. People from all over the world call in, email [...]