Do you really know who your target audience is? Please don’t say “everyone.” It’s important to drill down and determine exactly who buys your products and how they like to be marketed to. Today’s how-to will help you do just that.

Step 1: Make a list
Make a list of all the attributes of your ideal client. [...]

I’m embarking on an exciting marketing adventure for one of my clients, ioSafe. ioSafe produces fireproof and waterproof external hard drives, and hired me and a few other PR pros to boost its web traffic. So of course, we’re working with press releases and blogs, but then I had an idea.
What about a video?
I have [...]

Look, didn’t you hear? Cold calling is so 1995. Stop calling me.

I don’t get a lot of phone calls. When I do, I’m excited that they might be new clients for Egg. Suffice it to say, when I received two calls from recruiters this week, I was less than thrilled. After all, I work from [...]

I talk a lot about becoming an expert. It’s the best way to show people you’re worth hiring. But how does one become an expert? Here I will discuss everything I’m doing to establish myself as an expert in marketing, social media, and PR, and even things I’m not yet doing that you can start.

1. [...]

Sparkplugging is starting a new tradition called ‘Spark an Idea Thursday’.  Each week we’ll be sharing some great ideas for a topic of interest to our readers.  We invite you to grab our image and carry the tradition through to your own blog!  If you do, please link back to this post so we know [...]

I’ll admit it, I’m a bit anal when it comes to grammar and spelling. I realize not everyone is as bad as me (I recently saw a HARO request: “would you date a bad speller?” the answer is NO.)
But come on, people. You know you have to spellcheck ANY email or marketing collateral that leaves [...]

As I was driving today, I imagined a comical scene. Egg Marketing billboards would dot Orlando’s I-4 corridor. We’d have marketing ads on bus benches. Ads in Yellow Pages. On plastic cups in restaurants. On baseball fields. This thought made me giggle.
Clearly, those places aren’t ideal for an internet marketing firm. Not to say they’re [...]

Sometimes I overlook really obvious topics to cover on this blog, such as target market. My apologies. If there’s ever a marketing term or concept you want to learn more about, please contact me and I’ll blog it.
I want to talk about your target market. First off, do you know what I mean by that?

A [...]

We all know what the weather looks like outside: cloudy with a 100% chance of recession for the next year or so. People are cutting back. I get that. People are cutting back on marketing too. I actually have issue with this. Let me explain.

For most businesses, cutting back on marketing means We just don’t [...]

I know that a while back I kinda blasted McDonalds for their crappy food (I do stand behind that), but I’ve decided that when it comes to advertising, McDonalds is doing it right. Why the change of heart? I was on a panel of bloggers who were invited to speak with Mary Dillon, Global CMO [...]