My readers seem to like my press release posts, so I wanted to share some of my past posts on how to write press releases. If there are other aspects of online press releases you want to know about, please leave a comment and I’ll cover it!

I’ve found it difficult to connect and really get to know my readers. I can tell you who I think you are. Feel free to disagree:

Small business owner or entrepreneur
Small marketing budget (or..budget? what budget?)
Want to do-it-yourself when it comes to marketing, but need a [...]

If you know anything about press release distribution services, you know not all are created equal. I used to use Marketwire for Egg’s clients, but found them too costly. Plus they base their distribution on geography, which is pretty much irrelevant in today’s era of online PR. I mean, really. The New York Times will [...]

Here’s the second case study I promised last week:
The Ben 10 Ultimate Alien Hangout was a comprehensive promotion by Bandai America for its Spring 2008 Ben 10 toy line. The Ultimate Alien Hangout called on fans to complete their original Ben 10 toy collection (before the new Ben 10 Alien Force toy line hits [...]

I know you’re sick of these posts surrounding BlogHer (I actually wrote them all on the plane ride back from San Francisco but am trying to spread them out) but I’m still processing all the lessons I learned.
I’ve been blogging for a little over a year. I recently joined the Sparkplugging community, and I’m glad [...]

Attending BlogHer 08 reinforced what I already knew. Bloggers are the up-and-coming channels for media messages. At my marketing company, Egg Marketing & Public Relations, pitching press releases and product reviews is part of our process. A lot of my clients are still stuck on the idea that their news will make the Wall Street [...]

If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.

by Natalie Grbic
From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around [...]