I’ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those.
I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to the [...]

I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and [...]

So as you know, I’ve been conferencing a lot lately. First I was at Type A Mom, a conference for mom bloggers. Then I went to IZEAFest last weekend. I’m excited to report back that there’s something in the air. No, it’s not Ted Murphy’s new bacon cologne. It’s a shift in how public relations [...]

Here’s another post I wrote for Bill Stoller’s Publicity Insider.

If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention for your product or service. But have you considered working with other blogs to get publicity? If not, you’re missing [...]

I wrote this article to be published in Bill Stoller’s Publicity Insider newsletter, but thought it was so good I’d share it with you too!
And yes I just realized this was a How-To Tuesday post published on a Thursday. Oops!

Anyone who does PR for a brand knows that getting the attention of the media is [...]

Yet another fun-filled How-To Tuesday for you! Today I want to talk about Google Alerts. I’ll tell you: I get approached by companies all the time offering services that help me keep track of what’s being said about my company online, but nothing beats this free service.  You can get email alerts any time mention [...]

Today I want to teach you how to reach the media. You’d do this if you had a press release you wanted to get out or a product you wanted a journalist or blogger to review. It’s not difficult, but there are a few guidelines that will increase your chances of getting through.

1. Research. First [...]

I came across Elena Verlee’s ebook, “PR in Your Pajamas,” and just had to review it. It’s geared towards mothers with businesses, but the information applies to anyone doing his or her own PR.
This ebook is so simple and breaks down the public relations things I do every single day in a way that anyone [...]

While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control.

Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer. Or the producer of pork during swine flu season. You’re going to need a little help [...]

A few minutes ago, I received an email asking me to promote a book. I get these a lot. I love books, so I read the email. It started out, “I know your work through Guy Kawasaki’s Alltop…”
Put on the brakes. I do? I didn’t know I was on Alltop.
I spend the next five minutes [...]