My readers seem to like my press release posts, so I wanted to share some of my past posts on how to write press releases. If there are other aspects of online press releases you want to know about, please leave a comment and I’ll cover it!

Say you have a press release and you have two options. You can send it to the Oprah show and pray every day that they choose you to be on the show OR you can distribute your search engine optimized press release using a distribution service, knowing it will definitely reach a wide variety of channels online, including Yahoo!, Google, RSS feeds, blogs, journalists and others who may want to interview you further or write about your release on their websites.

If you know anything about press release distribution services, you know not all are created equal. I used to use Marketwire for Egg’s clients, but found them too costly. Plus they base their distribution on geography, which is pretty much irrelevant in today’s era of online PR. I mean, really. The New York Times will [...]

I am proud to say that I am part of the upcoming SparkplugU, which offers training for work at home workers. There are some amazing classes being offered, including:

Write Press Releases to Grow Your Business ($19.95 for a single 1.5 hour session) Mine!
Podcasting Bootcamp - Strategy Through Implementation ($39.95 for 4 sessions) This [...]

If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.

by Natalie Grbic
From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around [...]

Holidays are some of the best excuses to get a little PR and marketing out. If you remember, “Holidays” were #20 on my list of 24 Reasons to Toot Your Own Horn post. Real or otherwise, there’s something to be said about riding on an event that’s on everyone’s mind.
Here are some ways you can [...]

While I love free things, I find that most free teleconferences don’t offer much. However, I am really excited about this upcoming free call with Seth Godin. Now I can’t assume all of you are marketing nerds like I am, so let me tell you who Seth is. He’s the current rock star of internet [...]

As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach [...]

I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if [...]