I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes.

Dear [blank]:
Thank you for your untargeted pitch. I can see you don’t read my blog about PR and how to [...]

I’ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those.
I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to the [...]

I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of.

Regular readers know that I talk about how to write a press release and what to do with [...]

If you plan to use press releases to spread the word about your business, you first need a topic, right?

For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release.
Why is it so hard to toot your [...]

People who know me and/or my blog know I write. A lot. About press releases. It’s hard being such a marketing and PR geek. But as much as I write about them, I realize I still haven’t told you the whole story. So today, class, I want to talk about press release distribution.
There are two [...]

Everyone who reads me knows I love PRWeb. I’ve tried a lot of press release distribution services, and they have the best functionality, price and results out of the ones I’ve looked at. I told you a while back they were offering  a free newsroom for a limited time if you have a PRWeb account. [...]

If you read my blog, you know I’m a big PRWeb fan.  I’m also a big Twitter fan.
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So I was excited to see that PRWeb will now be sending out press release updates on Twitter! It’s the perfect and logical next step for the company to do, given where social media is [...]

Jim Kukral, of Your Pitch Sucks and Biz Web Coach, will be interviewing me on my tips for writing great press releases. You know how much I love press releases, so I’m egg-cited to share what I know with you!

You may not be into the technology behind search engines, but Google and pals have some very sophisticated algorithms that help them see patterns in what people are searching for. Think about it. You probably think in keywords. If you’re looking for someone to fix your sink, what do you type in? Probably “Plumber Orlando” (or whatever city you’re in.)

My readers seem to like my press release posts, so I wanted to share some of my past posts on how to write press releases. If there are other aspects of online press releases you want to know about, please leave a comment and I’ll cover it!