This is a sponsored post. I thought you should know.
We all get those giveaways at trade shows. Pens. Notepads. Hats. Crap we throw away as soon as we get home.
Don’t get me wrong. I think promotional items can be very effective…if done right.
Last year I blogged about the amazing stuff I got from BlogHer.  I [...]

I love going to conferences. I always come back with so much fodder for my blog(s). I attended the Florida Conference for Women yesterday, and what an amazing bunch of speakers! Over the next few weeks I’ll share the knowledge I gleaned.
Tory Johnson of Women for Hire talked a bit about self promotion, so let’s [...]

Do you give anything away on your website? You should.
By offering something for free, you are building confidence in your brand and product.

Think about it. At the grocery store, a nice little old lady hands out cheese spread on a cracker. Mm! That’s good. You buy a jar. At conventions, companies give away tschotschkes in [...]

Earlier this year I decided to add public speaking to my methods of establishing myself as an expert (well, Eggspert. whatever).  If you have read even one post on my site, you know I’m really big on that. Why?
Establishing yourself as an expert in your field is what separates you from everyone else.
So back to [...]

It’s subtle (sometimes), but advertisers are finding new ways to get their products on television and actually have people pay attention.

In past posts, I’ve written about the importance of branding, especially in your logo and business cards:
Business Card Makeover
Letting Your Logo Work for You
So here’s the test to see if you were paying attention. Wendy Piersall is giving away an Epson Workforce 600 and a logo (re)design to one lucky winner!
Entering is easy. You can [...]

I’m a sucker for free stuff. My very first forays onto the internet in 1995 consisted of scouring the 5 sites out in cyberspace for free samples, whether I needed them or not. So you can believe my eyes nearly popped out of my head when I saw the goodies we got at BlogHer 08 [...]

If I hadn’t gone into marketing, I probably would have become an event planner. I love trade shows and conferences. I think they’re fun, and marvel at the work put into planning them. As I did end up in marketing, I appreciate the advertising potential businesses can get by either attending or sponsoring at a [...]

I really like my Egg Marketing business cards. They’re simple and cute, and have gotten a lot of comments.

But since I was headed to BlogHer 08, I decided to get new cards just for my blog. I came across Zazzle, which had these neat, slim cards. I knew I’d stand out with them!

But then I [...]

Last week I was at a blogging conference, BlogHer 08. The marketing and advertising around me was mind-boggling. And the shwag. Oh, the shwag! But that’s another post. Big corporate sponsors like Quicken and Microsoft spent thousands of dollars trying to get our attention. But you know the marketing that impressed me even more? This:

Now, [...]