I’m a sucker for free stuff. My very first forays onto the internet in 1995 consisted of scouring the 5 sites out in cyberspace for free samples, whether I needed them or not. So you can believe my eyes nearly popped out of my head when I saw the goodies we got at BlogHer 08 [...]

If I hadn’t gone into marketing, I probably would have become an event planner. I love trade shows and conferences. I think they’re fun, and marvel at the work put into planning them. As I did end up in marketing, I appreciate the advertising potential businesses can get by either attending or sponsoring at a [...]

by Natalie Grbic
From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around [...]