I’ve written about measuring ROI in social media before, but I just found a great article on the subject on Mashable by Christina Warren.
She points to a really fantastic presentation by Olivier Blanchard, which I will also use here:

Olivier Blanchard Basics Of Social Media Roi
View more presentations from Olivier Blanchard.

Christina talks about goals, [...]

Facebook has some amazing applications that can help you be more efficient with your business. Before you invest money in developing your own app, see what’s out there to help you provide enhanced usability on your business’ Facebook page.
Networking

If you’re looking for a way to share your contact info with others, try the Professional Profile: [...]

Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories.

Flash forward to today. Stories come in via Twitter, Facebook and AP RSS feeds. Journalists are now hybrid reporters/bloggers. Their content is more [...]

Due to the fact last year’s Halloween Marketing is getting heavy hits right now, I thought I’d talk about Halloween and social media this year.

Are you familiar with trending on Twitter? Basically it’s what people are talking about right now on Twitter. It could be Kate Gosselin. The real Shaq. The economy. Halloween.
If you use [...]

I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and [...]

If you’re like me, you get a lot of unrelated people following you on Twitter. Restaurants in cities you don’t live in, people in other industries, kids…it’s annoying and the equivalent of spam. I don’t follow back everyone. I look for people that I can help, or who can help me. Here’s how you can [...]

So as you know, I’ve been conferencing a lot lately. First I was at Type A Mom, a conference for mom bloggers. Then I went to IZEAFest last weekend. I’m excited to report back that there’s something in the air. No, it’s not Ted Murphy’s new bacon cologne. It’s a shift in how public relations [...]

Today I’m actually at IZEAFest doing more networking at a conference, but I wanted to talk about using Twitter to establish yourself as an expert. Those of you who read me often know I’m really big on becoming an expert.  Or in my case, Eggspert. Whatever. I hope you’re doing the things I’ve recommended so [...]

I recently had this article published on Mashable.com. Read it in its entirety here.
With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a [...]

I wrote this article to be published in Bill Stoller’s Publicity Insider newsletter, but thought it was so good I’d share it with you too!
And yes I just realized this was a How-To Tuesday post published on a Thursday. Oops!

Anyone who does PR for a brand knows that getting the attention of the media is [...]