Whenever I see a book about using social media for business, I get excited. No less so when I saw Clara Shih’s The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. What a good book for the Marketing Eggspert to review, eh?
The book starts out pretty [...]

In realizing that my more tactical, hands-on blog posts get more traffic, I have decided to start How-To Tuesdays. Each Tuesday, I’ll cover specific steps on how to do something that relates to marketing, social media or PR. Feel free to chime in! I’m here to help you, so what can I teach you? Leave [...]

Thanks to my lovely intern, Cindy Bidar, I have a list of 53 brands who are on Twitter (and active, to boot!). I love seeing so many companies who “get it!”

Enjoy!

Business
Twitter ID
Followers
Tweets

Zappos
Zappos
653,216
1,645

Whole Foods
WholeFoods
630,000
2,500

JetBlue
jetblue
520,000
777

Starbucks
Starbucks
180,000
1,700

Southwest Airlines
SouthwestAir
27,000
2,200

American Apparel
AmericanApparel
23,800
370

Ford
ScottMonty
22,000
14,000

Marvel Entertainment
Marvel
21,000
3,000

Dunkin Donuts
DunkinDonuts
20,000
1,000

Comcast
ComcastCares
18,623
29,990

Red Cross
RedCross
16,500
610

Anthony Bourdain-No Reservations
NoReservations
15,500
180

Chevrolet
AdamDenison
14,000
2,000

TV Guide
TVGuide
12,500
2,000

Playboy
playboy
11,600
2,500

Chicago Bulls
chicagobulls
8,500
2,600

San Diego Chargers
chargers
8,000
970

Marriott
MarriottIntl
7,700
1,700

Home Depot
HomeDepot
7,500
1,600

Kodak
kodakCB
7,200
2,400

Humane Society of the US
HumaneSociety
7,000
1,300

Alaska Airlines
AlaskaAir
6,700
350

Travel Channel
travelchannel
6,700
230

Paramount [...]

You probably know this, but women are social creatures. We like to communicate, share and refer.  The 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners, proves that we’re doing that via social media. If your target audience is women, you’d do well to read the report.

The study said that women [...]

This post is in response to a conversation I had with Melanie and Justin Edwards last night at the Orlando Tweetup II. Justin was wondering about the value of the Tweetup we were attending.

Late last year, I wrote about my first Tweetup. I’ve been to several more since then. Just as a refresher, a Tweetup [...]

I tend to not talk about Search Engine Optimization a lot. Why? I guess I felt I didn’t know enough about it to be the SEO Eggspert. But I just finished reading The Truth About Search Engine Optimization, and I realized I know more than I thought.

Let me say, I’ve been meaning to get this [...]

Over on LinkedIn, I’ve created a group called Marketing 2.0 Experts. If you love marketing or even have questions about it, I invite you to join the group. I try to stimulate discussion daily by asking thought provoking questions. Chime in with your two cents!
And feel free to link to me. Here’s my email address [...]

this is a sponsored post. I thought you should know.

One of the newest tools on the marketing/social media/PR horizon is Sponsored Conversations. Formerly known as pay-per-post, sponsored conversations have gotten a facelift.
The concept is this: you, as a business, want people to know and talk about your brand. But they don’t know about it. Or [...]

by Mike Nunez
Mike is a fellow Orlando marketing professional, and owner of Suluta Affiliate Program Management. I asked him to share his experience using Twitter to help promote clients.

Tell me about yourself:
I’m a proud Puerto Rican / Costa Rican mix, born in New Jersey.  When I was 5, we moved to Michigan for 10 [...]

Whether you’re new to Twitter or a pro, I want to give you a few people I think add benefit to the conversations on marketing and social media.
On Twitter, we call this #followfriday. Basically we give a shout out to people on Twitter we find interesting, amusing, or otherwise worthy of being followed.
Social Media Experts
@chrisbrogan [...]