Last week I was at a blogging conference, BlogHer 08. The marketing and advertising around me was mind-boggling. And the shwag. Oh, the shwag! But that’s another post. Big corporate sponsors like Quicken and Microsoft spent thousands of dollars trying to get our attention. But you know the marketing that impressed me even more? This:

Now, [...]

I’m happy to announce we’ve chosen winners for the Eating Cereal with a Fork Marketing Makeover Contest! Read on to meet our 3 winners:
First Prize
QC Computing
Run by: Madeline Bailey
What my business does: teach accounting
Why I need help with marketing: People who actually buy my products or services are satisfied way beyond what they paid, and [...]

There’s still a few more days to enter the Eating Cereal with a Fork Marketing Makeover Contest. If you’re looking for a little help in the marketing department, enter now and tell us why you should win. We’ve gotten several entries, but what would really make yours stand out is a Video Entry! Film yourself [...]

I must confess, I’ve been somewhat of an Internet Marketing Nazi for the past few years. I mean, it’s what I DO. I show people how to get more brand exposure online. I love online marketing (it’s cheap, interactive and flexible) and have shied away from direct mail (expensive, low return, annoying).
But I’m realizing that [...]

It’s a contest kinda day here at Sparkplugging. Wendy Piersall plugged my Marketing Makeover contest (which I encourage you all to enter for some great prizes that will help you improve your marketing on little or no money), so I’ll throw another contest out there.
I also wanted to tell you about Whirlpool’s Mother of Invention [...]

Think YouTube is something teenage girls are wearing, akin to tube tops in the ’70s? Think again. It’s actually one heluva marketing tool, reaching hundreds of thousands of viewers every day with its videos. Think about your consumers. They’re not watching your commercials. They’re not looking for you in the phone book. How are [...]