The Marketing Eggspert » Video Blogs

Successful Video Marketing: Trend Micro

Susan Payton — Wed, 14 Oct 2009 12:44:06 +0000

Video marketing is something I’ve just begun to play around with, but I recognize it as the next big thing. Trend Micro gets it. They recently released this hilarious video that has gotten them accolades, web traffic and new fans. Check it out.

The video was ranked #7 on AdAge’s viral video chart and quadrupled in views in less than a month. Here are some other impressive stats that are a direct result of this video:

Facebook – 5,873 fans
Twitter – 1,179 followers
YouTube – 585,130 total views, 111 Subscribers
MetaCafe – 519,906 views of “Parental Controls: FAIL Alt.”

The video advertised a contest, which since the video first aired has had over 5,000 entries.

Clearly Trend Micro is doing a great job of using video and social media to get the word out. I give them a kudos.

How I Give

Susan Payton — Mon, 12 Oct 2009 12:13:22 +0000

I recently met a very interesting man named Azim Jamal. He’s the author of a book called The Power of Giving, which I am eager to start. He interviewed me and several other people at IZEAFest recently about how we give. It got me thinking about the services I provide people (free marketing advice) and how much I enjoy doing it.

I also loved his approach. This is a great way to spread the world virally because of course each of us who were interviewed will be egotistical enough to share the video, helping him reach a wider audience!

At any rate, here’s the video. Go buy the book.

Video Marketing: Meet Ima IoSafe

Susan Payton — Wed, 08 Jul 2009 20:37:32 +0000

I’d like to unveil a project I’ve been working on. It’s a tongue-in-cheek video for ioSafe, my client who makes waterproof and fireproof external hard drives.

I thought I’d take a playful approach to a technical item most think is over their heads. They’re actually incredibly simple to use. But I wanted to create a story rather than talk about the product’s features.

Take a look and tell me what you think. Feel free to pass on to your friends for a laugh!

[youtube]http://www.youtube.com/watch?v=91J8lRCJsB8[/youtube]

Are We Obsessed with (Web) Stats?

Susan Payton — Fri, 06 Mar 2009 13:57:48 +0000

Here’s my latest vlog. The funny thing is, right after I recorded this, I found out I’d ranked #1 for talking about “new Facebook” on Twitter! Not a stat I’m boasting about because I was complaining!

[youtube]http://www.youtube.com/watch?v=XHNCFIp5J4I[/youtube]

How to Network

Susan Payton — Thu, 30 Oct 2008 14:06:39 +0000

I made a special video just for you! I show you how to create an elevator pitch at a social networking event.

[youtube]http://www.youtube.com/watch?v=f_PqUtRT_Qk[/youtube]

Here are some previous posts on social networking:

Marketing Your Business with Creative Networking and Volunteering

More Ways to Market Your Business with Networking

More Networking For Your Business

Putting the “Social” in Social Networking

Epson Gets More Love From the Marketing Eggspert

Susan Payton — Thu, 16 Oct 2008 13:38:20 +0000

I just got my Epson Workforce 600 love machine all-in-one printer. It is so sexy. And prints photos with amazing quality. And has wi-fi capabilities so I can print outside, from the toilet, in the garage…almost anywhere!

Check out my video posts and I bet you’ll buy one too!
[youtube]http://www.youtube.com/watch?v=yum8rZAMHTI[/youtube]

Go to the next page to see Part 2 where I print from my backyard.