I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It’s called Blog Action Day, and it’s an annual event designed to get people aware of a particular topic through blogs. I’ve participated in the last two.

This year’s topic is climate change. I tried to find a [...]

Congrats to Deb for having the most creative IOS story! She won a $50 Spa Finder Gift Certificate!

I get a lot of pitches, and I actually blog about 1% of them. But when I was approached about Xerox’s IOS site, I thought it was clever enough to share. And there’s a prize involved, so keep [...]

I’ve taken my time reading David Meerman Scott’s World Wide Rave. I love his writing. His first book, The New Rules of Marketing & PR, which I interviewed him about last year, sits next to my laptop for quick reference. I’d go so far as to call him the J. K. Rowling of the business [...]

I got an email this morning telling me the ElfYourself campaign that had such phenomenal success last year was back this year. Yay! I had such fun playing with it and blogging about it last year, I was glad to see it return.

I love coming across interesting marketing campaigns. While I’m not into sports, I had to give Gonzaga Athletics out of Spokane, Washington, props for their unique viral marketing campaign.

What I love about it is that it’s interactive. If you’re an Eggspert fan, you know interactivity is one of the five points I use to define [...]

But here’s a company that’s going one step beyond the traditional trade show booth. Epson is sending us out as its own “Epson Army” to do what we do best: blog.

Here’s something fun for Friday. QuickBooks has come up with a clever website that I will predict will spread like wildfire (like the Elf Yourself campaign I went on and on about at Christmas). You can create your own jingle for your business with their Jingle Generator. Now, before you get all excited like I [...]

When it comes to marketing and the internet, viral marketing is a “strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.” Viral marketing is exactly like a virus where there is a rapid duplication to explode a message or messages [...]

Here’s what it does. If you’re like me, you’ve tried to write an email, text message or note to yourself while driving (and this is why it took me until very recently to buy a SmartPhone. I know it’s dumb yet I still do it.) Jott allows you to call a number and record a note, reminder or message to yourself or someone else. The best part? It’s F-R-E-E.

You already I think Oprah is a Goddess. I’ve been participating in her webcast event on Eckhart Tolle’s A New Earth, which is really an unprecedented event for a major network program.

The gist is that Oprah and Eckhart discuss one chapter a week from the book. People from all over the world call in, email [...]