Offline marketing includes leaving brochures, business cards, and catalogs at high traffic places. Newspaper ads are another great example that some people decide to use. Online marketing consists of pay-per-click ads, press releases, social networking sites, and purchasing leads. Of course there are plenty of more examples one can use, but these are just a few important ones.

�We wanted to get creative and help people find a way to market their products, despite the economy,� said Susan Payton, owner of Egg Marketing & Public Relations. �Marketing doesn�t have to be expensive, and we have some great sponsors that will help the winners learn techniques they can do themselves,� she stated.

by Natalie Grbic
From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around [...]

by Natalie Grbic
Over the years, marketing has transformed immensely. Old school marketing has been outdated with today’s “new” emerging marketing strategies. Press releases, search engine optimizers (SEO), and pay per click ads are taking over the marketing world. Old school marketing, such as direct mail and print ads, was generally used in previous years; [...]

Remember Rick Astley, the one-hit wonder of “Never Gonna Give You Up?” from the ’80s? He’s now the inspiration of a series of bizarre happenings around the world, both online and in the street.
According to this article from the LA Times, there has been some serious “RickRolling” going on. Huh? Do what?
Say you’re on your [...]

While I love free things, I find that most free teleconferences don’t offer much. However, I am really excited about this upcoming free call with Seth Godin. Now I can’t assume all of you are marketing nerds like I am, so let me tell you who Seth is. He’s the current rock star of internet [...]

I am proud to announce the completion of my next ebook, Eating Cereal with a Fork: Maximize Marketing in a Recession. I wrote it because many businesses are cutting costs across the board during these uncertain economic times, and I want entrepreneurs to know that their marketing doesn’t have to suffer.
You already know that the [...]

I just read a fun post from the Professional Way to Earn an Income Blog on “12 Signs You Mite Be A Social Media Addict.” Check it out. It’s pretty funny.
So as something fun for Friday, I thought I’d come up with my own quiz: Are You a Caveman (in an Era of Social [...]

It’s interesting trying to research something before it’s officially defined (Web 3.0). I remember not long ago doing the same for Web 2.0 and now it’s fully upon us. But for those of you who just don’t plain understand what these numbers signify, let me try to break it down (and hey, I can’t be [...]

Here’s a perfect example of how a company should use social media and Marketing 2.0 to advertise.
Chick-fil-A is sponsoring a contest, its “Biggest Fan Video Contest.” Entrants make a video one minute long showing why they’re the restaurant chain’s biggest fan. They upload the video to Chick-fil-A’s website and viewers vote.
Let’s see if you’ve been [...]