Co-Branding: Share Your Marketing Message (and Cost)

A great characteristic of cobranding is that you can share advertising costs! Because both brands have a vested interest in helping the cobranded product succeed, your advertising dollars can go twice as far.

All this is really interesting, Susan, but what in the ##%@ does it have to do with me, Joe Entrepreneur?

Cobranding isn’t just for big businesses. Think about what you do. Think about the deficiencies, or maybe the untapped markets that you could get into with the right partner. For Egg Marketing, we offer marketing strategy and writing skills. But we don’t do graphics. I’ve teamed up with several graphic designers and web designers so I can offer everything under one umbrella. While we’re not exactly cobranding in the sense that we create a new product or service, I still get the benefits of cobranding because my umbrella of services stretches farther. Here are some random ideas for cobranding:

• If you have a dog training school, partner with a company who makes dog training toys. (and if you’re interested in that site let me know because I know the owner).
• If you have a cosmetics line, team up with a skincare or hair product line.
• If you offer coaching services, find someone who can offer services you don’t, like Quickbooks or marketing.

I could go on and on but I feel like I’m rambling. Not sure you have a cobranding opportunity? Leave a comment with what you do and I’ll come up with one!