Cold Calling is Evil…and a Waste of Time
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Is cold calling part of your company’s routine? How’s that working for ya? Probably not so good.
Cold calls have been around since…well, probably since telephones. Why would you think such an archaic method would work for so long? Times are a’changing, my friends, and marketing ain’t what it used to be.
Today’s hot topic, thanks to HubSpot, is Inbound Marketing vs. Outbound Marketing. Think of them like this:
Outbound Marketing: your little sister or brother, or the annoying kid from down the street. He/she just won’t leave you alone! Just like My Buddy, everywhere you go he’s gonna go. Outbound never changes your mind about anything, and in fact turns you off.
Inbound Marketing: Think of Inbound as throwing a bottle into the ocean. A very well-researched, highly targetd ocean. And instead of one bottle coming back, a whole slew come back. Is that a good analogy? It’s creating a demand and then sitting back and letting the customers come to you.
Hubspot has a great video to illustrate this point:
Susan Payton is the Marketing Eggspert, and owner of 
As writter of two blogs on Inbound Marketing:
http://www.thebadsalesrep.com
http://www.inboundinternetmarketingblog.com
I work with clients regarding using the new tools of Web 2.0 and Social Networking in increasing their sales.
But traditional marketing is not dead yet (and I say yet as I hope it will be soon). So cajoling (Seth Godin word)your clients is still need.
As I thought the You Tube clip (which I have seen before) is very funny, we are not there yet.
Using the new tools and permission “selling” is a great way to go but you still need to interupt the customer (at least for today).
John–
Thanks for stopping by.
I think I was ready to disregard traditional marketing not long ago, but now I realize that, honestly, not everyone is ready for Marketing 2.0, nor needs it. A good mix is necessary, and you HAVE to tailor it to your audience.