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	<title>Comments on: Consistency in Your Marketing Message</title>
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	<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/</link>
	<description>Marketing in a Web 2.0 World</description>
	<lastBuildDate>Mon, 16 Nov 2009 20:25:38 -0800</lastBuildDate>
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		<title>By: The Closer</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4523</link>
		<dc:creator>The Closer</dc:creator>
		<pubDate>Thu, 09 Apr 2009 00:38:43 +0000</pubDate>
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		<description>Awesome and useful lesson.  I think your approach is not just relevant to people in retail marketing

http://iloveclosing.com/2009/03/29/stinky-sales-collateral-101/

Howdy
The Closer</description>
		<content:encoded><![CDATA[<p>Awesome and useful lesson.  I think your approach is not just relevant to people in retail marketing</p>
<p><a href="http://iloveclosing.com/2009/03/29/stinky-sales-collateral-101/" rel="nofollow">http://iloveclosing.com/2009/03/29/stinky-sales-collateral-101/</a></p>
<p>Howdy<br />
The Closer</p>
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		<title>By: Susan Payton</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4456</link>
		<dc:creator>Susan Payton</dc:creator>
		<pubDate>Wed, 11 Mar 2009 14:15:30 +0000</pubDate>
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		<description>Paul U--
It&#039;s perfectly fine to change your technique when something&#039;s not working. But when you start a campaign, do so consistently, across multiple channels. Otherwise, it definitely won&#039;t work!</description>
		<content:encoded><![CDATA[<p>Paul U&#8211;<br />
It&#8217;s perfectly fine to change your technique when something&#8217;s not working. But when you start a campaign, do so consistently, across multiple channels. Otherwise, it definitely won&#8217;t work!</p>
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		<title>By: Paul U</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4455</link>
		<dc:creator>Paul U</dc:creator>
		<pubDate>Wed, 11 Mar 2009 09:01:20 +0000</pubDate>
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		<description>I couldn&#039;t say that I&#039;m consistent enough because sometimes I tend to change my marketing technique when I believe that my technique is wrong.</description>
		<content:encoded><![CDATA[<p>I couldn&#8217;t say that I&#8217;m consistent enough because sometimes I tend to change my marketing technique when I believe that my technique is wrong.</p>
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		<title>By: Susan Payton</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4446</link>
		<dc:creator>Susan Payton</dc:creator>
		<pubDate>Tue, 10 Mar 2009 15:14:11 +0000</pubDate>
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		<description>Barbara and Katie--
Thanks for the comments! Keep &#039;em coming.</description>
		<content:encoded><![CDATA[<p>Barbara and Katie&#8211;<br />
Thanks for the comments! Keep &#8216;em coming.</p>
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		<title>By: Katie</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4445</link>
		<dc:creator>Katie</dc:creator>
		<pubDate>Tue, 10 Mar 2009 15:08:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=783#comment-4445</guid>
		<description>Thanks for the marketing tips!  Now I have to figure out how to keep the message consistent across emails, twitter, blog, etc.</description>
		<content:encoded><![CDATA[<p>Thanks for the marketing tips!  Now I have to figure out how to keep the message consistent across emails, twitter, blog, etc.</p>
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		<title>By: Barbara Ling, Virtual Coach</title>
		<link>http://www.sparkplugging.com/marketing/consistency-in-your-marketing-message/comment-page-1/#comment-4442</link>
		<dc:creator>Barbara Ling, Virtual Coach</dc:creator>
		<pubDate>Tue, 10 Mar 2009 09:40:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=783#comment-4442</guid>
		<description>Nice collection of resources!  I&#039;m more clueless than a figure-skating moose when it comes to fashion (geek stuff, yes, fashion, no) but can definitely appreciate the consistency message (ie, similar to the &#039;7 exposures&#039; customer theme to which many marketers adhere).</description>
		<content:encoded><![CDATA[<p>Nice collection of resources!  I&#8217;m more clueless than a figure-skating moose when it comes to fashion (geek stuff, yes, fashion, no) but can definitely appreciate the consistency message (ie, similar to the &#8216;7 exposures&#8217; customer theme to which many marketers adhere).</p>
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