Book Giveaway: Content Rich by Jon Wuebben

Don’t you love it when I give books away?

This week I’m giving away 2 copies of Jon Wuebben’s Content Rich: Writing Your Way to Wealth on the Web.

If you’ve heard of search engine optimization, or know your web copy could be better, this book is for you.

Copywriting is the key to marketing and sales. It’s as simple as that. Many companies overlook this simple fact and then just throw money after the problem, but at the core, you’ve got to have solid copywriting skills or hire someone who has them.

Wuebben breaks down SEO web copywriting for press releases, blogs, websites and newsletters and shows you how to write better copy. My issue with the book was he took far too many words to say it! As the owner of a degree in English, I certainly can relate with verbose writing, but when you’re writing a book about copywriting in an era of Twitter and blogs, which require getting to the point quickly, I couldn’t sink into his long chapters. But maybe that’s because I write copy for a living and you can’t teach me anything!

At any rate, you have the opportunity to win a copy of this book!

All I need you to do is leave a comment telling me why you need help with your copywriting, and Tweet about this blog post using #contentrich in your Tweet. I’ll pick 2 winners May 8.