Comments on: Let Go of Your Inner Control Freak

By: Anthony Kones

Anthony Kones — Thu, 05 Feb 2009 04:35:24 +0000

I don’t know if i compeletly Agree. Im one of those control freaks. I like to know exactly what is giving me the results I have.

Some people say better lucky than good…I say better good than lucky.

By: Closer To The Ideal » Blog Archive » If can't measure the response to your marketing, maybe you are doing something wrong

Thu, 29 Jan 2009 13:32:42 +0000

[...] disagree with this post by Susan Payton: I think we need to shift our thinking about marketing results in terms of having [...]

By: WAHM Link Love 1-24-09 « WAHM

WAHM Link Love 1-24-09 « WAHM — Mon, 26 Jan 2009 02:31:26 +0000

[...] post, Let Go of Your Inner Control Freak was a great read. It’s about how to let go of that inner control when it comes to social [...]

By: Mary@Everyday Baby Steps

Mary@Everyday Baby Steps — Wed, 21 Jan 2009 16:50:28 +0000

I agree with you, Susan, and think this philosophy can apply to bloggers as well who are interested in seeing traffic results. It won’t happen overnight, but hard work and interaction will pay off and help to develop a core community, which will only grow from there. Thanks for the advice.

By: Sarah Cook

Sarah Cook — Tue, 06 Jan 2009 13:50:31 +0000

It can be really hard to let go of the old way of thinking sometimes, but it must be done. I think the problem is, managers want to know where to invest their energy to make the most profit. In social networking, that is quite difficult. It is very hard to say which source is giving you the most business, so focusing is more difficult. Letting go of the control is the ONLY way to relax, and reap the benefits of social marketing.

By: Susan Payton

Susan Payton — Tue, 16 Dec 2008 18:58:42 +0000

Matt–
Thanks for the great comment! People just have trouble understanding that the old rules of measurement (and of everything in general) are thrown out the window. Too bad we’re the only ones that get it!

By: Matt

Matt — Tue, 16 Dec 2008 18:28:40 +0000

Susan, you make an excellent point. I had a meeting with a local client earlier today and the first thing they asked when I mentioned using Social Networking to increase their traffic, sales and build up their client mail list was “what’s in it for me?” and “when will I see the profits?”.

I deal with business owners every day and have learnt to look past the ones who come out with a greedy attitude like the one I met today. Sometimes, it’s better to just walk away from them instead of involving yourself in a project that will inevitably go downhill.

Anyway, that’s a rather long-winded way of saying I completely agree with you, and it would be great if small business owners could take that view and be more accepting when people like you and I make useful suggestions to them.