Do Not Fear Self Promotion

I love going to conferences. I always come back with so much fodder for my blog(s). I attended the Florida Conference for Women yesterday, and what an amazing bunch of speakers! Over the next few weeks I’ll share the knowledge I gleaned.

Tory Johnson of Women for Hire talked a bit about self promotion, so let’s start there. Now, in the past I’ve talked about becoming an expert, but today I want to talk more about tooting your own horn.

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It’s hard for us, especially women, to sing our own praises. Often we wait for others to do it. But let me tell you right now: they ain’t gonna do it. What I got from Tory’s keynote was that you have to be proud of your accomplishments (and tell others about them) to succeed.

Take a moment and think. The last time your company got a big contract/created a new product/promoted an employee/got an award/grew sales, did you tell anyone? Besides your mother?  This is great fodder for a press release, an email campaign, a Tweet or a blog post. If you don’t tell everyone how great you are, how will they know?

There’s a tactful way to share your good news without being boastful. And people like hearing about your successes. They make them trust in you and your company even more, and will convert that trust to sales when the time is right.