Do You YouTube?

I make certain assumptions about my readers. I assume that because you’re savvy blog-readers, you’ve at least heard of YouTube. If you haven’t, YouTube is the primary source for videos posted online. Anyone can post a video: music video, animation, product demonstration…the possibilities are limitless.

Videos and Your Business
So, how can you take advantage of this burgeoning platform? Keep in mind well over 100 million videos are viewed each day, so as a marketing platform, you can’t hope to reach a larger audience.

• Product demonstration. CBS’ demo of the iPhone from last year generated over 8 million hits.

• Commercials. If you’ve put in the money to develop a commercial, get the most out of it by posting it on YouTube like Wendy’s did.

• Promote events. Alex Mandossian posts his teleseminars on YouTube and promotes them there as well.

• Free information. Establish yourself as an expert, the way Expert Village does with their series of home improvement videos.

Here is a video I posted for my client, BackDrop™ Headboard. Within hours of posting, the company had a request to buy the headboard.

-Susan

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