Ebook Review: PR In Your Pajamas

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I came across Elena Verlee’s ebook, “PR in Your Pajamas,” and just had to review it. It’s geared towards mothers with businesses, but the information applies to anyone doing his or her own PR.

This ebook is so simple and breaks down the public relations things I do every single day in a way that anyone can understand.

It breaks down the differences between publicity and advertising (free publicity = good; ads = not exactly bad, but people are tuning them out) as well as walks you through how to pitch an editor. I was glad to see that I’m doing the right things with Egg’s clients!

If you’re not already using PR as a means to get more sales, you need to be. Start with this ebook, reasonably priced at $29.

And guess what? One lucky reader will receive a copy of this ebook! Just tell me your PR disaster stories or why your business needs PR and this ebook. I’ll choose the story that amuses me the most. Contest ends 4/30.

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Comments

1. On August 4th, 2009 at 5:48 pm, Elena Verlee said:

I definitely believe PR can help any business – especially small businesses with gaining credibility, awareness and generating sales.

Thank you so much for that review Susan!



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