It’s Baaack! OfficeMax’s ElfYourself Set to Ride Another Wave of Viral Marketing
Read more about: Advertising, Holiday Marketing, Viral Marketing
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I got an email this morning telling me the ElfYourself campaign that had such phenomenal success last year was back this year. Yay! I had such fun playing with it and blogging about it last year, I was glad to see it return.
Although…I have to wonder. Will OfficeMax have the success it had last year? Can you duplicate a viral marketing campaign? We shall see. I plan to count how many times I get an ElfYourself email from a friend. Not that that will be a true gauge of the campaign’s success, but it will give me something to do.
Send your own ElfYourself eCards
Ain’t my family cute?
Susan Payton is the Marketing Eggspert, and owner of 
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