Entrepreneur Inspiration

I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur. This post will also serve as my entry in The Women’s Entrepreneur Coach’s contest for 3 months of business coaching (ladies, I encourage you to enter as well).

I’m supposed to answer the question:
What excites and inspires you most about growing your business, and why?

I love Egg Marketing & Public Relations. It’s really blossomed over the past year. And now I’m ready to help it grow. It’s as if it took me a year to truly believe that my business was going to thrive, and now I’m ready to take the next step forward.

Naturally, the first thing I did was read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, a book I recommend each and every entrepreneur go out and read immediately. It talked about moving from being a Technician, one who does all the grunt work (for me, all the writing and sales), up to a Manager, overseeing those technicians, and on up to an Entrepreneur, the one who looks out and creates a vision and a plan for the business. Let me tell you, accepting that I was a Technician was a difficult task. I, like many of you, tend to think I can do everything better than everyone else, and that it’s just easier if I do things myself. But as I’ve started stepping out of that role, it’s exciting to see that it leaves me with time to focus on the things I truly enjoy, like planning strategy.

This book and many others have inspired me to see my business as “real,” and not some “thing” I’m doing. I told my husband I feel like I’m in school, because after I work 8 hours, I read these books and discuss my business with him. I am being schooled, and it’s a good thing. It makes me even more excited to start my next work day when I have new techniques to try out that will help me grow Egg.

So what else excites and inspires me? The vast possibilities my business holds. I know now that I can make it anything I want it to be. Although projecting revenues five years out frankly frightens me, I know that I can reach these goals and more, just by wanting them.

Other entrepreneurs who have already been down this path inspire me. Take Wendy Piersall of eMomsatHome. She has had astronomical growth in her business, and handles it all modestly. Or Liz Strauss, the well-known blogger who participated in my Blogging & Your Business. These are people who I admire in that they have already traversed this great entrepreneurial sea, and have managed to stay afloat. I hope one day to be on someone else’s list of inspiration.
-Susan
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