http://www.sparkplugging.com/marketing Marketing in a Web 2.0 World Fri, 06 Nov 2009 12:03:39 +0000 http://backend.userland.com/rss092 en As I'm shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I'm going to have to say no more. No to projects that aren't a good fit. No to potential clients I know will be difficult to work with. This will be hard. When ... http://www.sparkplugging.com/marketing/learning-to-say-no/ I've written about measuring ROI in social media before, but I just found a great article on the subject on Mashable by Christina Warren. She points to a really fantastic presentation by Olivier Blanchard, which I will also use here: Olivier Blanchard Basics Of Social Media Roi View more presentations from ... http://www.sparkplugging.com/marketing/measuring-roi-for-social-media/ I've been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those. I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take ... http://www.sparkplugging.com/marketing/4-ways-to-guarantee-your-pitch-gets-trashed/ Facebook has some amazing applications that can help you be more efficient with your business. Before you invest money in developing your own app, see what's out there to help you provide enhanced usability on your business' Facebook page. Networking If you're looking for a way to share your contact info with ... http://www.sparkplugging.com/marketing/facebook-apps-dont-reinvent-the-wheel/ I've been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor. In the middle of reading, I had an epiphany: I am ... http://www.sparkplugging.com/marketing/branding-friday-are-you-hanging-out-with-the-wrong-people/ Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories. Flash forward to today. Stories come in via Twitter, Facebook and AP RSS feeds. Journalists are now hybrid ... http://www.sparkplugging.com/marketing/are-traditional-journalists-dead/ I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of. Regular readers know that I talk about how to write a press release ... http://www.sparkplugging.com/marketing/how-to-tuesday-how-to-write-killer-press-releases/ My husband likes to pile up his dirty dress pants in an inconspicuous place and send me telepathic signals that they need to go to the cleaners. Today I found the pile and realized he'd need them before Monday (it's Friday). Crap. I rushed to our cleaners, not really hoping I'd ... http://www.sparkplugging.com/marketing/customer-service-lesson-go-out-of-your-way/ Due to the fact last year's Halloween Marketing is getting heavy hits right now, I thought I'd talk about Halloween and social media this year. Are you familiar with trending on Twitter? Basically it's what people are talking about right now on Twitter. It could be Kate Gosselin. The real Shaq. ... http://www.sparkplugging.com/marketing/how-to-tuesday-halloween-marketing-trending-on-twitter/ This is a partially sponsored post. As in, I didn't get paid cash but I got a free subscription of this product. Just wanted to say. Until recently, I used BaseCamp to manage my projects for Egg Marketing. It was great, and I didn't have a negative reason for switching...other than ... http://www.sparkplugging.com/marketing/keep-your-work-organized-with-projecturf/ I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It's the best book I've read since The New Rules of Marketing & PR by David M. Scott. In the book, the guys talk about it being difficult ... http://www.sparkplugging.com/marketing/branding-friday-building-my-150/ I published this article on Mashable.com this week and it got great feedback. It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on ... http://www.sparkplugging.com/marketing/how-to-use-social-media-in-your-pr-pitch-plan/ I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It's called Blog Action Day, and it's an annual event designed to get people aware of a particular topic through blogs. I've participated in the last two. This year's topic is climate change. ... http://www.sparkplugging.com/marketing/blog-action-day-2009-climate-change/ Video marketing is something I've just begun to play around with, but I recognize it as the next big thing. Trend Micro gets it. They recently released this hilarious video that has gotten them accolades, web traffic and new fans. Check it out. The video was ranked #7 on AdAge's viral ... http://www.sparkplugging.com/marketing/successful-video-marketing-trend-micro/ If you're like me, you get a lot of unrelated people following you on Twitter. Restaurants in cities you don't live in, people in other industries, kids...it's annoying and the equivalent of spam. I don't follow back everyone. I look for people that I can help, or who can help ... http://www.sparkplugging.com/marketing/targeting-contacts-on-twitter/ I'm thrilled to announce the soft launch The Marketing EggSchool, another branch of the Marketing Eggspert brand! If you're an entrepreneur looking to do your own marketing, these e-courses are designed for you. They're affordable and convenient, and will walk you through how to do your own marketing. Right now we've ... http://www.sparkplugging.com/marketing/the-marketing-eggschool-now-enrolling-entrepreneurs/ I recently met a very interesting man named Azim Jamal. He's the author of a book called The Power of Giving, which I am eager to start. He interviewed me and several other people at IZEAFest recently about how we give. It got me thinking about the services I provide ... http://www.sparkplugging.com/marketing/how-i-give/ I still haven't sifted through all the great notes I took at IZEAFest recently. The speakers talked a lot about personal branding, which was perfect for where I am. Aaron Brazell made me ask myself: Who do I influence? What do I bring to the internet Do I really want to be internet ... http://www.sparkplugging.com/marketing/personal-branding-izeafest/ So as you know, I've been conferencing a lot lately. First I was at Type A Mom, a conference for mom bloggers. Then I went to IZEAFest last weekend. I'm excited to report back that there's something in the air. No, it's not Ted Murphy's new bacon cologne. It's a ... http://www.sparkplugging.com/marketing/pr-it-is-achanging/ I've been attending a lot of conferences as of late, and I realize my attitude on what I get out of these get togethers has changed. A year ago I was disappointed when I attended a conference and didn't come back with business. Now I come back completely satisfied, ready ... http://www.sparkplugging.com/marketing/how-to-network-without-being-a-jerk/