I wanted to share a funny story with a moral!
I’ve never been one to follow up after I send a client a gift. It seems too much like I’m looking for appreciation and thanks. And that’s not why I send gifts. But I’ve learned my lesson.
This past Christmas, I sent out beautiful chocolates from Schakolad. Man, they were pretty. So much so, I had a hard time pushing them out of my office (envision the Cookie Monster turned Chocolate Monster. That’s me.). But I did. A few recipients responded with gratitude. I didn’t worry about the rest.
Until yesterday.
The mail carrier delivered a package with my handwriting on it. Apparently, Justin Levy, who used to work with my client That’s Great PR, moved before I sent my package. And for some unknown reason, it has taken 3 months for the package to find me again.
So I find myself with $50 worth of old chocolate (hey, it still tastes good; I wouldn’t want to send it back to Justin in case old chocolate can kill you. It’s a risk I’m willing to take myself). Yay me!
But none of this would have happened if I’d actually followed up with Justin (and others) to see if he received the package. So if any of you readers are past or present clients and didn’t get a package from me, know that I sent you something very expensive and the post office ate it!
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Susan Payton is the Marketing Eggspert, and owner of 
If I ever had the budget for chocs I would be in danger of eating them all b 4 I even sent them! I’m a greedy bugger.