http://www.sparkplugging.com/marketing/franchise-marketing/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.sparkplugging.com/marketing/franchise-marketing/comment-page-1/#comment-4681 Joe C Thu, 28 May 2009 16:25:51 +0000 http://www.sparkplugging.com/marketing/?p=179#comment-4681 Lol I enjoyed reading your article. The posing nude with ice cream actually made me chuckle quite a bit also (could actually be a rather apealling marketing ploy lol). In any case from a franchisors view, an entreprenuer generally makes the worst franchisee because they often want to do things 'their own way' which actually undermines the fundamental principle of a franchise... 'following a proven system.' However, I admire someone who has taken a system and strived to make it work better. Hopefully the franchisor has also been open to your feedback on the sucess of your marketing ideas and can learn to make the system better for all their franchisees. Good luck and wish you every success. Lol I enjoyed reading your article. The posing nude with ice cream actually made me chuckle quite a bit also (could actually be a rather apealling marketing ploy lol). In any case from a franchisors view, an entreprenuer generally makes the worst franchisee because they often want to do things ‘their own way’ which actually undermines the fundamental principle of a franchise… ‘following a proven system.’ However, I admire someone who has taken a system and strived to make it work better. Hopefully the franchisor has also been open to your feedback on the sucess of your marketing ideas and can learn to make the system better for all their franchisees. Good luck and wish you every success.

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