Understanding Good and Bad SEO

This is a sponsored post. I just thought you should know.

So you know what SEO is…at least that it’s important. I write about it from time to time, but here’s a quick definition according to me:

SEO, or Search Engine Optimization, includes the techniques used to help a website have better placement in search engines. This might include blogs, article writing, metatags and keywords and web copy.

Now, there are many an internet marketing company that can help you (or purport to help you) show up higher in search engine results. Some are good and some are bad. I’ve been asked to review Keyword Performance LLC, which offers a variety of white hat (think good guys) services to improve your search engine placement.

First let me tell you about the bad guys of SEO: there are companies who will promise to get you to the #1 position in the search engines. It’s crap. No one can guarantee where you’ll be in search engine results. Often this means you’ll be #1 for your company name or other search term that no one’s looking for. That’s not what you want. You want a company that uses ethical search engine  optimization efforts to organically move you toward the top.

Keyword Performance tells you flat out that they don’t use spam techniques and website optimization doesn’t happen overnight. It’s true. A successful campaign will take a few months. They work with their clients to customize SEO reports to show the client how they’re moving up the ladder.

From what I can tell, Keyword Performance is on the up-and-up. They’ve got tons of great tools and resources, so if you want to learn more about SEO, it’s a great site to start with. My only complaint is that their website is very wordy and maybe not easily understood by the average non-techy person. Some shorter paragraphs and bullet points would be nice. But hey, that’s what ya get over here on my blog, so it’s all good!