You probably know who your big competitors are. There are probably just a handful that get under your skin, that make you sweat, and that keep you on your toes. What are you doing about it?
Have you visited the websites of these competitors? Do you know what they’re doing in terms of marketing? If not, you just might be giving away more market share to them than you realize.
By keeping tabs on the competitor, you know what they’re doing and can get ideas about where you should go as well. Are they posting videos? Then you need videos and podcasts. Are they participating in local trade shows? Then you need to be there plus speak at the events.
It’s important to try to stay one step ahead of the game. And look for opportunities your competitors aren’t seeing, like:
- Social media (you might be the first roofer in your area on Twitter)
- Blog outreach (get bloggers to know and love you before your competitor does)
- SEO (surprisingly, many small companies don’t grasp the importance)
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Susan Payton is the Marketing Eggspert, and owner of 
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