What I love about Marketing 2.0 is the great ideas that sprout up. Take Peter Shankman’s Help a Reporter Out. Here’s a guy who had great contacts in the media on one side, and business owners who are experts in their industry on the other. He created a system that lets the two work together.
Here’s how HARO works. Reporters from big and small publications and websites submit an inquiry for an article they’re writing, including the topic, deadline and how to contact them. They could be looking for experts on:
- 529 College Savings Plans
- Sex Lives
- Top Ten Stocking Stuffers that Save Money
(These are real recent inquiries, by the way). If you are able to give the reporter what they’re looking for, you simply email them and see if they choose you for the article. It’s an amazing way to get publicity without seeking it yourself.
Since I signed up a few months ago, I’ve contacted maybe 10-15 reporters. Out of the ones I replied to, I was interviewed on an entrepreneur blog and have an upcoming interview on a PR podcast. Not bad for a few minutes of effort each day.
If you’re looking for an affordable way to get your name or your company’s name out there, I highly recommend HARO. Sign up for your free account and you’ll start getting emails with inquiries from reporters today.
(I realize that when I really like a product or service and blog about it, I sound like an infomercial. SIGN UP FOR YOUR FREE ACCOUNT TODAY!!!) I’m not getting paid for this, peeps. I just really like HARO.
FREE 21-Page Internet Business Idea Guide
Enter your name and email below and we’ll send you our unique 21-page guide chock full of Internet business ideas – for free! Your information will be kept private, of course.
Susan Payton is the Marketing Eggspert, and owner of 
Leave a Reply