How Fast Do You Drive? A Social Media Analogy

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I came up with a great analogy driving home from M.planet today.

Imagine your marketing as a journey. One you take by car. Along the way are certain things you have to pass/use, such as email marketing, press releases, social media, et cetera.

So my question is: how fast do you drive? Are you eager to reach the social media rest stop? Or do you take your foot off the gas so that you don’t get there any time soon?

Me, I’m full speed ahead. I used to be more reluctant (even monkeys fear change, as I learned at M.planet), but these days I’m all for whatever is next, because I know it will only help me on my marketing journey.

I leave you with this thought: if you’re a slow driver, keep in mind that your competitors will reach the destination long before you do. Is that what you want?