I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of.
Regular readers know that I talk about how to write a press release and what to do with it next. Press releases are still an important part to any PR and marketing campaign, but make sure you have a strategy as to what you want them to do. Here are some tips:
- Make a list of topics you can write about so that you have releases coming out monthly or more frequently.
- Spread them through Twitter, Facebook and other social media sites.
- Write your release in terms of how it benefits your consumers.
- Write a headline that makes people want to read more.
For more great tips, as well as detailed instructions on how to write a press release, take my How to Write Killer Press Releases ecourse for just $20.
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Susan Payton is the Marketing Eggspert, and owner of 
Thanks for the pointers, and the free idea book. Press releases are a great idea. I’m off to write my list of topics!