Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired! Today’s topic? Spark an Idea for Creating a Wow Experience.
No matter what your field, you want to impress your customers. Am I right? It may get harder to do that the longer you’re in business, just because it’s hard to step out of the daily grind and get creative. However, it’s well worth the effort, as wowing your customers can bring you repeat sales and referrals.
If you work one-on-one with clients, take some time to clear your head and really think about their needs. If you have mass customers with the same basic needs (if you have a retail store this would be you), think about how you can improve your product offering. I find that taking a walk helps clear my head and I get great ideas I can implement for my customers.
Try to come up with something that improves what you already offer your customers. That might be:
- An extra service to add to what you already provide (I came up with a unique video idea for a client).
- An added treat in the purchase, such as candy, coupons, or bonus products
- A customized birthday card
- Holiday gifts
What makes you say WOW when you spend your money? What keeps you coming back to the same businesses?
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Susan Payton is the Marketing Eggspert, and owner of 
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