I Promised You a Rebrand…

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Drumroll please! I am now ready to unveil the rebranding of Egg Marketing!

My rebranding came about because a few important people told me my egg logo was sophomoric. Initially I was hurt, because as we all know, Egg is my baby, and anyone who ridicules the way my child looks is up to no good. Eventually I came around, and got egg-cited about the possibility of having a sleeker, more professional look for my brand that has evolved over the past nearly-3 years.

So I asked my husband/(sometimes) silent partner to write a description of what Egg used to be and what it is now that we’ve rebranded. Here’s what he wrote (warning: totally inappropriate language, but it’s so funny and spot-on I just can’t edit it):

Egg Before:
Seat of the pants low cost marketing campaigns. Guerilla warfare, no job too big or small. Egg marketing does it all, from event planning to press releases. Cost-competitive, for the cost-conscious entrepreneur. Need to increase sales TODAY? Egg is the firm for you. Not sure of your commitment level to your business idea? Give us a call, we would be happy for you to waste our time trying to nickle and dime on a $200 marketing campaign. We do shoestring marketing. Did I mention we are inexpensive and we do shoestring marketing?

Egg Rebrand:
Egg marketing caters to an entrepreneur of a certain sophistication level. If you dont have any ballpark figure for a marketing budget, don’t call us. If you are not prepared to spend at least $1000 over the course of 3 months, you are not worth the time. If your secretary’s double duty as “marketing person” is wearing thin and you don’t have the budget for a well known firm, call us. We can give you $100,000 worth of marketing for probably less than you pay your secretary annually.

Do your marketing needs ebb and flow seasonally? You should call Egg. We learn your business, we look for ways to give you the most bang for the buck, and we deliver. On time every time. Just make sure you pay us on time bitch. Money talks and bullshit walks. If you are not committed enough to your business to spend a few hundred dollars on marketing every month, I swear to god I don’t want to talk to you.

So, you spend a couple thousand a year on radio ads, and you want to scale that back, and instead put that into something more “internet related”. You should call us, because we can take a portion of your $10,000/yearly marketing budget and make it SING on the internet, giving you a full web presence and branding. We do these awesome youtube contests but none of you numbnuts have been brave enough to even try it. Dickheads. Anyway, this is the new Egg. We do less shit, but we do it better. We take less shit and will not deal with your bullshit avon/monavie/arbonne/MLM if you are not willing to drop some serious coin on it.

Still with me? Keep reading to see our new look!

So, I think you get the point that Egg, its focus, and its clientele have changed over the years. We wanted a logo and a website that showed that, as well as our sophistication in social media.

New Website

Check out Egg’s new site. I’m pretty proud of having designed it (using a very cool tool called SnapPages.). I like the blog and vlog additions.

New Logo

We wanted to get away from the cartoony-ness of the logo. Toni Peck of Art Tested Graphics did an amazing job of simplifying the logo while keeping it sophisticated:

The brown, in case you didn’t notice, is the color of brown eggs. Subtle, but nice touch.

Business Cards

My previous cards were a train wreck. I designed them and I really have no business designing anything. I love the skinny cards Moo and Zazzle print, so I asked Toni to make me something cool. And she did: