I Vote for the 1-Second Ad

Chris Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in too.

The ad campaign comes as a mockery of the companies that pay $3 million for Super Bowl ads (which I unfortunately never see because I don’t watch football). It’s ridiculous, really. I wonder what the return on investment is. How many cans of beer can people buy from one commercial on during a football game to recoup $3 million?

Anyway, I like Miller’s take for several reasons:

• It’s funny
• The guy is believable as your average beer loving comedian
• They get the point across in 1 second
• It’s creating a buzz

And that is the makings of viral marketing, folks! Check out the site.