I am happy to announce that I am starting my next book! The tentative title is Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success, and it will go into how to use internet marketing and social media tools like Facebook and Twitter to grow your business!
I didn’t plan on writing another print book. The first one just didn’t satisfy me creatively or financially. But it’s an interesting story how this book project happened (and a great example of Marketing 2.0 at work). I’m a big fan of the Small Business Trends blog, and one day Scott Shane had this post about his new role at Business Expert Press. They’re creating short and sweet books for entrepreneurs who need knowledge they can quickly digest and implement.
My blood started racing. I’m an entrepreneur! I have things to say! Maybe I should write another book. I left a comment on his post with an idea, figuring I wouldn’t hear back.
Within 2 hours, Scott Shane wrote me back. To make a long story short, I spoke with the publisher, David Parker, (nice guy, by the way), who addressed all the concerns I’d had with my previous book, and within days, I had agreed to write a book!
Why Internet Marketing
Obviously I’d want to write about marketing, but let me tell ya, I was a little intimidated to put my name on a book about social media. After all, I’m only a recent convert. But then I decided, I don’t have to be an expert on the topic. I already know experts! So really, I owe the confidence to write this book to attending BlogWorld. I met so many great contacts who I plan on tapping knowledge from for this book (you know who you are!), that what I don’t know, they can fill in!
So stay tuned. I’ll blog about my journey in writing the book (I’ve given myself 3 months to write it) and the insight I get from the experts I interview. And let me know if there’s anything in particular about internet marketing, Facebook, Twitter and blogs you want me to write about in the book!
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Susan Payton is the Marketing Eggspert, and owner of 
Hi,
Love your site and what your do.
Just a thought instead of having the book go to print have it as either free PDF download or purchase by donation on your site.
Thanks Zeus! Actually, I have several ebooks already. I think about diversifying how I disseminate my information. So this time around will be a physical book. But I may have some free chapters available as a free download. Stay tuned!
I,too, am a writer. One thing that you should do is to write a book that comes with continued updates since internet marketing strategies do change over time especially Web 2.0.