Interview with Steve Yastrow

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I just got back from The Loyalty Expo here in Orlando and met some amazing people. One of them was Steve Yastrow. He’s the author of We: The Ideal Customer Relationship (which I’m reading now) and Brand Harmony. He gave an impressive keynote speech on building a solid relationship with customers, and I was able to interview him afterward.

Watch the video and start thinking about how your customers think of you. Is it “them and me” or “we?”

[youtube]http://www.youtube.com/watch?v=wq-pwxe9RYs[/youtube]