Make Your Contacts Smile

Just before Saint Patrick’s Day, I was pleasantly surprised to find a green package on my doorstep. It was from IZEA, the Orlando-based social media marketing firm (well, the other one. The really big one). I’ve attended events they put on, rubbed elbows with a few employees, and bugged the CEO Ted. Anything I could to get on IZEA’s radar. As both a blogger and a marketing/PR professional, I can think of a few ways I could help them out.

So this box arrives. In it are St. Paddy’s Day goodies, a t-shirt (I gave Ted and Ashley hell for giving me such a big shirt), and samples of an energy drink they represent. Just a few things that made me smile. Now I know I’m on their radar, and I’m that much more likely to continue to be a brand evangelist for IZEA.

I’m big on appreciating your customers and contacts. For some reason, though, so few people send gifts or cards, so when you do it, you really stand out. And often, it’s that gift that helps develop a business relationship.

So ask yourself, what can you send to your contacts?