Be a Face with a Name (or Voice)
Reach out and market to your clients by calling them just to check in on an order, or stop by their office, if you live locally. By showing that you care enough to make time to speak with them, your clients feel important. And clients who feel important keep buying from you.
Add a Special Touch to Every Order
You don’t have to have a big budget to show you care about your customers. Add a little something extra to an order, anything from adding a simple handwritten “Thanks for your order” note from you to throwing in a lollipop to get a smile out of the recipient. Little actions like these can keep you at the marketing forefront of for the next order.
Splurge for Holidays
Everyone loves getting presents, as long as they’re not blatant advertisements for your company. Find out your client’s birthday, and surprise them with a flower or cookie bouquet. For holidays, pick out something nice like gourmet sweets or wine.
Giving your customers VIP treatment is key to the success of your company. That little extra something might be the one element that your competitor didn’t have, resulting in you getting more business. Treat every one of your customers like your only customer, and they’ll be sure to spread the word to others about what a great company you run.
-Susan
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Susan Payton is the Marketing Eggspert, and owner of 
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