I’m embarking on an exciting marketing adventure for one of my clients, ioSafe. ioSafe produces fireproof and waterproof external hard drives, and hired me and a few other PR pros to boost its web traffic. So of course, we’re working with press releases and blogs, but then I had an idea.
What about a video?
I have devised a storyline for Ima Iosafe, a personalized external hard drive looking for a little getaway from the drudgeries of being blasted with flames and dunked in water. She’ll have many adventures, and I don’t want to give away too much right now, but here’s a sneak peek of Ima IoSafe.
So relating this back to you, don’t necessarily do what everyone else is doing when it comes to marketing. Think of something wild and crazy that will get people’s attention and curiosity.
What kinds of marketing have you done that was outside the box?
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Susan Payton is the Marketing Eggspert, and owner of 
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